STOCKHOLM, SWEDEN — (Marketwire) — 02/28/12 —
* Launch of SON Optimization Manager, which automatically optimizes the
performance of mobile networks
* Extends self-organizing network features developed for LTE to multi-
standard
and multi-vendor networks
* Helps operators get the most out of their existing network assets as part
of
a future-proof hetnet strategy
The rapid uptake of smartphones and mobile broadband has dramatically
increased
people-s access to information while on the go, but it has also significantly
increased the complexity of operator networks, making them more difficult to
manage. At the same time, consumers- expectations of operators have increased
and they are unwilling to tolerate poor service quality or dropped calls.
To help operators meet this challenge, Ericsson (NASDAQ: ERIC) is launching
SON
Optimization Manager. This self-organizing networks (SON) product automates
the
process of optimizing the capacity, coverage and quality of mobile networks.
The end result is that users experience fewer dropped calls and get a better
internet browsing experience, while operators benefit from happier customers,
reduced operating expenses, as well as increased traffic and revenue from
their
existing networks.
Ulf Ewaldsson, Senior Vice President, Chief Technology Officer, Head of Group
Function Technology & Portfolio Management at Ericsson, says: “SON
Optimization
Manager is based on a simple idea – increasing automation to overcome
increasing
complexity. We call this Smart Simplicity, because it simplifies operators-
processes and makes them more efficient.”
LTE standardization introduced a range of network optimization and management
features that Ericsson is now making available for automating multi-standard
networks, bringing the latest self-organizing management features to existing
operator networks.
This solution helps extend SON functionality to existing networks, regardless
of
how many vendors or standards are involved. Optimizing the use of existing
network assets is a key component of any heterogeneous (hetnet) network
strategy, so SON Optimization Manager is a good fit for operators that are
looking to build future-proof networks.
Ericsson-s optimization solutions are already in use in more than half of the
world-s major cities. SON Optimization Manager has the potential to improve
the
mobile broadband experience for customers the world over – and has clear
business benefits for operators in the fast-moving mobile market.
Whereas optimization is traditionally a slow, complex process carried out at
regular intervals by teams of network experts, SON Optimization Manager fully
automates the process. Optimization can take place network-wide on a daily or
hourly basis and expert staff are freed from having to perform repetitive
manual
tasks and able to focus instead on more strategic activities.
SON Optimization Manager is part of Ericsson-s Smart Simplicity concept, which
focuses on increasing automation in today-s increasingly complex networks in
order to reduce operating expenses and deliver a better Mobile Broadband
experience.
NOTES TO EDITORS
Portfolio listing for Ericsson SON Optimization Manager:
OSS video
Whitepaper: Smarter self-organizing networks – intelligent support to address
the mobile-broadband growth challenge
Our multimedia content is available at the broadcast room:
Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.
Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world-s mobile traffic goes through Ericsson
networks and we support customers- networks servicing more than 2 billion
subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had
revenues of SEK 226,9 billion (USD 35,0 billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.
Press Release (PDF):
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Source: Ericsson via Thomson Reuters ONE
[HUG#1589506]
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
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