BARCELONA AND CALGARY, ALBERTA — (Marketwire) — 02/27/12 — Poynt Corporation (TSX VENTURE: PYN) (OTCQX: PNYTF) (“Poynt Corp.” or the “Company”), a global leader in mobile local search and advertising, is pleased to announce that Margaret Glover-Campbell, Senior Vice President, Marketing and External Relations, of Poynt Corp. and Michelle Sklar, Vice President Industry Relations, have been invited to speak on multiple panels during Mobile World Congress (“MWC”) in Barcelona, Spain.
On Monday, February 27, 2012 at 3:30pm CET and Thursday, March 1, 2012 at 12:30pm CET, Ms. Glover-Campbell will be presenting at the BlackBerry Theatre Showcase located in Hall 7, 7B42, in the App Planet section of MWC. She will share insights on how Poynt Corp. has been able to commercialize the Poynt Platform on BlackBerry smartphones and BlackBerry PlayBook tablets using an innovative approach to local search and advertising.
Ms. Glover-Campbell has also been invited to share her insights into the overlap between mobile and retail during a Nielsen seminar on the Uncommon Sense of the Consumer. The panel discussion, which takes place Tuesday, February 28, 2012 from 3:00 – 4:00 pm CET in Theatre D, Mezzanine Level, FIRA Hall 2, features leaders from the mobile retail industry and discussion themes include the role of mobile in the consumer path-to-purchase, mobile retail case studies and how the convergence of social, local and mobile media creates opportunities for retailers and advertisers.
Also on February 28, 2012 from 3:00 – 4:00 pm CET, Ms. Sklar will be a panelist on the MEF sponsored roundtable on Privacy and Mobile Apps at GILD International. The roundtable will tackle the issues involved in sustaining consumer trust.
“Mobile World Congress helps shape the future of the mobile industry and allows companies to stay in touch with trends for the upcoming year,” said Ms. Glover-Campbell. “We are excited to be able to participate in various discussions throughout the conference both to offer our insights as industry leader in the mobile space as well as to learn from the high caliber of MWC attendees.”
Throughout the week, Poynt will be located on site at the mPowered Brands Pavilion, exhibiting with other leading mobile marketing companies. Located in Hall 2.1, Stand 2.1 C58, the Poynt Corp. team will be connecting with brands and agencies as well as content and distribution partners. On Wednesday, February 29, 2012, Poynt Corp. will be holding a stand tour from 3:00 – 4:00 pm CET to celebrate the Poynt Platform-s highly successful Restaurant search vertical. Please join us and find out how to get started on your list of 100 Foods to Eat Before You Die.
Poynt is available as a free download for users in France, Spain, Canada, the United States, the United Kingdom, Germany, Italy, Australia and India on Nokia devices, Android, iPhone, Windows Phone, BlackBerry smartphones and BlackBerry Playbook tablet from the respective App Stores. Poynt is also available via mobile browser as a free download at m.poynt.com.
About the Poynt Platform
Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.
Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.
About Poynt Corporation
Poynt Corp. (about.poynt.com) (TSX VENTURE: PYN) (OTCQX: PNYTF) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt (), enhances a user-s ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook Tablets in Canada, the United States, Europe, India and Australia. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Whether through the Poynt Local Search Platform or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN and in the United States on the OTCQX under the symbol PNYTF.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Apple App Store and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Android is a registered trademark of Google Inc. Nokia is a registered trademark of Nokia Corporation.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Contacts:
Company Contact:
Poynt Corporation
Andrew Osis
CEO
403-313-3719
European Media Communications Contact:
CC-Group Communications Ltd., for Poynt Corporation
Nicole Littlewood or Howard Jones
+44 118 920 7650
North American Public Relations Contact:
Global Results PR for Poynt Corporation
Valerie Christopherson or Lora Friedrichsen
949-608-0276
Investor Relations Contact:
Liolios Group, Inc.
Scott Liolios or Matt Glover
949-574-3860
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