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Ericsson-s Network-enabled Cloud meets needs of the Networked Society

STOCKHOLM, SWEDEN — (Marketwire) — 02/26/12 —

* Ericsson announces its Network-enabled Cloud concept, a business
platform
that enables operators to drive new revenues and evolve network
capabilities

* The Network-Enabled Cloud builds on computing power in today-s telecom
assets to both embed enhanced functionality and to expose network
capabilities for new service creation

* Ericsson takes a 5C approach to the
Network-enabled Cloud: connect, control,
compute, create and customize

Consumers, enterprises and society in general are increasingly becoming
networked, driven by smart connected devices, broadband networks and
cloud-based
services. Quality of experience, new revenue models and optimal usage of
computing resources are a necessity to serve these needs in an efficient
manner.
To meet these needs and continuously build and sustain the Networked
Society,
Ericsson (NASDAQ: ERIC) is developing the concept of a
Network-enabled Cloud. It
is Ericsson-s comprehensive effort to simultaneously evolve cloud computing
and
telecom network technologies.

In an Ericsson business user study, 78 percent of the respondents say they
work
more efficiently when they have access to mobile broadband and 92 percent
say
they need access to mobile broadband everywhere.

Ericsson-s
Network-enabled Cloud builds on and combines today-s telecom assets
and delivers dramatically improved quality of experience, new business
opportunities, faster time-to-market and reduced cost for operators. In
this
way, it is creating a platform for innovation that will help realize the
Networked Society.

Ericsson-s executives will outline the thinking and use cases of the
Network-enabled Cloud at the Mobile World Congress (MWC 2012).

Hans Vestberg, President and CEO of Ericsson, says: “The
Network-enabled Cloud
provides a roadmap for the evolution of today-s telecom business by
addressing
the need for new business opportunities while leveraging telecom operators-
core
capabilities.”

Ericsson takes a 5C approach to the
Network-enabled Cloud:

Connect: Anytime, anywhere connectivity and a high-quality experience
thanks to
high-quality, high-capacity networks

Control: Efficient operations through integrated management of networks and
the
cloud for reliable service-level agreement (SLA) implementation

Compute: Embedded capabilities that can be activated dynamically thanks to
high-performance, telecom-grade infrastructure

Create: Unified communications, enterprise software as a service, service
enablement and accelerated business growth through the facilitation of
rapid
service creation

Customize: Architect, build, optimize and operate complete professional
services.

Development of the Network-enabled Cloud will progress in several parallel
flows. One starting point is today-s emerging content delivery networks,
which
benefit from Ericsson-s approach to cloud acceleration. Another starting
point
is for operators to dedicate one or more telecom-grade cloud data center(s)
to
enhancing the level of quality and security for the applications they
offer,
such as unified communications and enterprise applications.

In recent years, Ericsson has assembled a unique set of capabilities and
experiences by delivering a variety of solutions and services to the
market, all
connected to the 5C cloud strategy, including:

Connect

* 50% of the world-s smartphone traffic goes through Ericsson network

* Mobile Cloud Acceleration in partnership with Akamai

Control

* 800 Operations Support Systems

* Charging & Billing solutions serving 1.6 billion users

Compute

* Unparalleled footprint in mobile network nodes, from core network to
RAN,
forming the basis for a future conversion to embedded cloud-computing
nodes
in the Network-Enabled Cloud

Create

* Device Connection Platform for M2M communication

* In-game communications for an enhanced gaming experience based on
improved
voice communication

* Service Delivery Platform and Composition Engine for Service Enablement

* mCommerce Interconnect to link mWallet companies to operators

* An array of enterprise offerings to help operators build an
as-a-Service Business

* Business Communication Suite for unified communications

* Visual Communications HD video collaboration

*
PC-as-a-Service; a PC in the cloud

* Cooperation with salesforce.com in CRM systems

Customize

* 900 million subscribers in Ericsson managed networks

* Consolidation of data centers for operators with several customer
references

Ericsson will also deliver an integrated Cloud and Network Management suite
that
facilitates the
end-to-end implementation of SLAs resulting from service
exposure through application programming interfaces (APIs). An early
version of
this unique capability is on display at our stand in Hall 6.
Our multimedia content is available at the broadcast room:

Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient
real-time solutions that allow us all to study, work and live our lives
more freely, in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world-s mobile traffic goes through Ericsson
networks and we support customers- networks servicing more than 2 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company
had
revenues of SEK 226,9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

Press Release (PDF):

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

[HUG#1589022]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:

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