Especially the three demo areas- one for embroidery threads, one for embroidery backings and foils and one for digitizing (demonstrated by Constitch) as well as the embroidery workshop, appealed to a lot of tradeshow visitors. “It has become apparent, that the TecStyle Visions tradeshow is the most important show for our sales areas Germany, Austria and Switzerland”, explains Stephan Gunold, responsible for marketing at GUNOLD. Almost all of the current customers visited the booth and the company was able to win new customers as well. “As always, we were very pleased with this trade show”
As expected, particular attention was paid to the new products such as the premium embroidery thread POLY 60, made of 100% polyester. It is now available in 27 new additional colours, offering a choice of 54 different colours altogether. This thread is ideal for monograms, small scripts and small intricate details. A lot of interest sparked the self-adhesive embroidery backing now just being called FILMOPLAST which is available in black and in white as well as THERMOFIX, innovative adhesive fibres for permanent bonding. With this new material, the ironing-on of emblems and patches is a breeze. New coreless pre-wound bobbin thread BOBBY FIL 120L attracted a lot of attention as well. This pre-wound bobbin has no sides and no core.
Customer feedback on all the new products has been very positive. In addition, trade show visitors trusted to find answers from GUNOLD to various technical questions concerning the realization of embroidery designs. “Word gets around, that we pride ourselves on being experienced problem solvers for everything concerning embroidery”, Stephan Gunold is happy to explain. ” If the use or application of a product is not self-explanatory, our expert advice and expertise is especially welcome. Once more this turned out to be true at the trade show in Stuttgart.” Accordingly live demonstrations at the embroidery machine and at the ironing press were well received. Here you could find out how to embroider patches and ribbons (Velcro straps, lanyards) and how to permanently bond patches using Thermofix.
The video training series with topics like “Embroidering of Patches” and “Embroidering of Ribbons” attracted great interest as well. One trade show visitor spontaneously remarked: Now I can watch the process again in case I forget all the different steps. That is exactly what GUNOLD intended: all videos are available at www.gunold.de (Button Video Training Series) or on YouTube. In addition, if customers want to learn more about embroidery techniques and know-how the new seminar and workshop program 2012 offers top notch embroidery training. Currently in its 10th year, once again a new program is scheduled with topics like “Solutions for Your Embroidery Problems”, “Embroidery Supplies-The Basics”, “Digitizing-The Basics” and “Digitizing In Practice”.
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