PRINCETON JUNCTION, NJ — (Marketwire) — 02/06/12 — With Near Field Communication (NFC)-enabled handsets poised to , the today announced a new white paper examining how the transit industry can best make use of this popular new technology.
“One of the major challenges facing transit agencies today is how to capitalize on the ever-growing popularity of mobile phones with a solid mobile strategy,” said Craig Roberts, Utah Transit Authority, and chair of the Transportation Council. “This white paper builds on the knowledge base developed in earlier white papers to foster a greater understanding of NFC technology, explain its role in the transit industry, and shed light on key issues facing the transit industry in developing a mobile strategy.”
The white paper, “,” is available for free download by visiting . It explores the use of NFC for payment, transit ticketing and non-payment transit information applications. Topics include:
Transit mobile applications overview
NFC applications that can benefit transit including payment, ticketing and information applications
The NFC ecosystem and stakeholder roles
Key considerations for developing a mobile strategy
Examples of NFC pilot projects in New Jersey, London, San Francisco and Germany
“In order to fully realize the benefits of NFC technology, transit agencies need to immerse themselves into the operational details of the NFC ecosystem and thoroughly understand the technology and business models,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “This white paper is another piece of the puzzle in terms of fully educating the industry on the ins and outs of NFC.”
Participants involved in the development of this white paper included: Accenture; ACS, A Xerox Company; American Express; Ashok Joshi; Collis; Connexem Consulting; Cubic Transportation Systems; Dallas Area Rapid Transit (DART); Giesecke & Devrient; HP Enterprise Services; Identive Group; Infineon Technologies; INSIDE Secure; JPMorgan Chase; LTK Engineering Services; MasterCard Worldwide; MTA New York City Transit; NJ TRANSIT; NXP Semiconductors; OTI America; Quadagno & Associates; Southeastern Pennsylvania Transportation Authority (SEPTA); U.S. Department of Transportation/Volpe Center; VeriFone; Visa Inc.; Washington Metropolitan Area Transit Authority (WMATA).
For more resources, visit the Transportation Council-s webpage. For more on transit and other news, join the LinkedIn group , and follow the Smart Card Alliance on Twitter , and Facebook at .
Transit and NFC topics are on the agenda this week at the Smart Card Alliance 2012 Payments Summit, February 8th -10th, 2012 at the Hilton Salt Lake City Center in Salt Lake City, Utah. Visit the event page for more information.
The Smart Card Alliance Transportation Council is focused on promoting the adoption of interoperable contactless smart card payment systems for transit and other transportation services. The Council is engaged in projects that support applications of smart card use. The overall goal of the Transportation Council is to help accelerate the deployment of standards-based smart card payment programs within the transportation industry.
The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.
Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America. For more information please visit .
Contact:
Deb Montner
Montner & Associates
203-226-9290
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