SAN FRANCISCO, CA — (Marketwire) — 01/25/12 — , a provider of social content management software for brands that want to affordably, rapidly, and effectively engage consumers across social and mobile platforms, today announced that has been named its Chief Marketing Officer (CMO). Bara joins thismoment as its first CMO and will be responsible for the continued development and execution of thismoment-s marketing strategy. In his role, Bara will lead thismoment-s marketing team to effectively build thismoment-s brand, increase market awareness of the company-s capabilities and impressive success to date and enable thismoment-s global sales teams and distribution partners, including Google, to effectively leverage thismoment-s Digital Engagement Channel (DEC).
Bara brings more than 20 years of marketing experience to thismoment, including playing integral roles in some of the most successful companies in Silicon Valley history. Prior to joining thismoment, Bara was VP of Marketing at Citrix following the acquisition of XenSource, where he had served as CMO. Bara-s work at XenSource to establish the company as the primary competitor to market leader VMware was instrumental in securing the interest of and eventual acquisition of the company by Citrix. Prior to XenSource, Bara served as SVP of Marketing at Interwoven, leading the company through its transformation from a web content management provider to an enterprise content management leader prior to the company being acquired by Autonomy and ultimately, HP. Prior to Interwoven, Bara held senior marketing positions at Genesys Telecommunications Labs and Intel. Bara has extensive experience helping venture backed start-ups achieve international market leadership and has worked with companies backed by leading venture capital firms such as Accel, Kleiner-Perkins, Benchmark Capital, Radar, and Ignition Partners.
“Simply put, thismoment is the most important company in social that no one has ever heard of. John Bara is going to help change all that,” said Vince Broady, CEO of thismoment. “His expertise in branding, building awareness, lead-generation and customer relations will all add further fuel to our explosive growth story. His experience in building both world-class teams and tremendous shareholder value will help take thismoment to the next level.”
The hiring of Bara follows on the heels of thismoment-s recent announcement that it had secured $7.3 million in its first institutional capital round led by Sierra Ventures. Thismoment, founded in 2010, already counts more than 100 of the Fortune 500 as customers of its Distributed Engagement Channel (DEC) platform.
Thismoment is a pioneer in the development of Social Content Management Software for brands. Its is a real-time platform for managing a brand-s digital presence, including social content, conversation and creative assets across earned, owned and paid media channels on web, tablet, mobile, and digital outdoor devices. Launched in March 2010, DEC is already used by more than 100 Fortune 500 brands. To learn more, please visit .
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Michael Schneider
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