SAN FRANCISCO, CA — (Marketwire) — 01/25/12 — Krux (), the technology leader in cloud-based consumer data solutions, today announced a major new platform release and shared details on its market position coming out of 2011, including considerable gains in audience reach, global expansion, and widespread adoption of its technology.
Krux delivers cloud-based infrastructure that enables websites to capture, control, and connect consumer web data across screens and sources. Krux-s platform helps companies put that data to work delivering safer, smarter, cooler, faster web experiences. Earlier this month, Krux released a major update to its platform, delivering a revamped user interface, sub-50-millisecond audience segment processing, comprehensive prediction and optimization analytics, and the next generation of its audience-authoring engine. Two new capabilities, Social Analytics and Social Segments, give Krux users the ability to harness the value of social data by uncovering precise indicators of affinity that enable more customized, more relevant content, commerce, and advertising experiences.
Dozens of clients and partners have adopted Krux technology, including leading media companies such as The Wall Street Journal Digital Network and NBCUniversal. Further, the company continues to expand its global footprint, with additions to its client roster including major European media companies, such as Financial Times and Sanoma, and the Japanese publisher Recruit. Krux is also driving key partner relationships outside the US, such as the recent integration of its technology with the leading European Supply-Side Platform, Improve Digital.
One of the key drivers of the rapid adoption of Krux solutions is the increased focus on transparency and control when it comes to how companies manage consumer web data. A number of Krux clients have recently reported on their success with the company-s data protection technology, Krux Data Sentry. As Peter Naylor, EVP Digital Media at NBCU, explained, “With a network as broad and diverse as NBCU, combined with the partnership complexity that comes with running the Universal Ad Platform, I sleep much better at night knowing we have Krux in our corner and a solution like Data Sentry protecting our most critical asset: our audience data.”
Most important, as of January 2012, the company saw its global reach grow more than 300% over the course of the previous year. Through widespread adoption of Krux-s solutions by leading premium publishers around the globe, such as The New York Times, Recruit, Financial Times, and The Wall Street Journal, Krux has rapidly become the Internet standard for web data protection. Having developed durable reach of more than 200 million Internet users worldwide, Krux is ideally positioned to drive further adoption of its end-to-end services for consumer data management. Today, anyone with a website can put data to work making every content, commerce, and advertising interaction feel more personal and more relevant. Through its growing client, partner, and user reach, Krux supports this shift to a more personal web.
“I-m thrilled to see 2011 investments in our team, our technology, and our US and EU market presence catapult us into 2012,” said Tom Chavez, co-founder and CEO of Krux Digital. “We-re deepening partner relationships and adding to our client roster almost daily, all while continuing to advance our technology lead, delivering cloud-scale Big Data solutions for some of the consumer web-s most pressing challenges.”
Founded in 2010, Krux delivers data fabric for the consumer web. The company-s platform helps websites capture, control, and connect data across screens and sources. With Krux, companies deliver cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Dozens of website operators in the US, Europe, and Asia have adopted Krux technology, including companies like NBC Universal, Sanoma, Recruit, Financial Times, and The Wall Street Journal Digital Network. Find out more at .
For Krux
Lauren Karp
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