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Maersk Line and Ericsson bring mobile connectivity to the oceans

STOCKHOLM, SWEDEN — (Marketwire) — 01/11/12 —

The oceans are the last “white spot” for mobile communication industry to
connect. The world-s largest shipping company, Maersk Line, has appointed
Ericsson (NASDAQ: ERIC) to address this by introducing end-to-end systems
integration and deployment of mobile and satellite communication to its
entire
vessel fleet.

The Maersk Line fleet comprises more than 500 container vessels. Over the
next
two years, Maersk Line will outfit 400 of these vessels with Ericsson
antennas
and GSM base stations, with upgrades to be made to the remaining vessels
soon
after. As part of the agreement, Ericsson will provide seven years of
global
managed services support, including 24/7 network monitoring and onboard
maintenance services in a large number of ports across all major regions.

“We-re proud to be able to connect Maersk Line-s fleet with our technology.
We
believe in a Networked Society, where connectivity will only be the
starting
point for new ways of innovating, collaborating and socializing. The result
will
be automated and simplified processes, higher productivity, real-time
information allowing quicker, more informed decision making and problem
solving,” said Hans Vestberg, President and CEO of Ericsson.

For the shipping industry, mobile communication provides the opportunity to
employ new and efficient ways of addressing fleet management, managing
delivery
times, improving interaction with vessels, enabling proactive issue
resolution
and prompt information sharing with customers and even improving energy
efficiency.

Until now, Maersk Line-s high-tech modern container ships have been
equipped
with satellite connectivity primarily intended to support communication for
vital shipboard functions. Ericsson-s integrated maritime mobile and
very-small-aperture terminal (VSAT) satellite solution will bring extended
connectivity to
the entire fleet, allowing for new ways of communicating and contributing
to
efficiency, reliability and cost reduction. It also paves the way for
immediate
access to remote expertise, resulting in extended access to information
and, in
turn, improved efficiency in the vessels- daily operations.

“We-re quite pleased to be the first fleet to be connected with mobile
communication technology. We believe it would provide us good opportunities
to
run our fleet more efficiently.” said Søren Toft, Vice President
Maersk Line
Operations.

Notes to editors:

Multimedia content including footage of Maersk headquarters in Copenhagen
is
available at the broadcast room:

Trucking towards a greener future

Drivers for DB Schenker in Sweden are trucking toward a more sustainable
future
with the help of an onboard mobile-broadband-enabled intelligent transport
system that monitors and reduces fuel consumption in the freight company-s
fleet.

Smart Transport in Brazil highlighted at COP 17

About Maersk

The A.P. Moller – Maersk Group is a worldwide conglomerate. We operate in
some
130 countries and have a workforce of some 108,000 employees. In addition
to
owning one of the world-s largest shipping companies, we-re involved in a
wide
range of activities in the energy, logistics, retail and manufacturing
industries.

Ericsson is the world-s leading provider of technology and services to
telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company-s portfolio comprises
mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The
Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an
all-communicating world” through innovation, technology, and sustainable
business
solutions. Working in 180 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876
with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.

Press Release (PDF):

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and
other applicable laws; and

(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1576938]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

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