CALGARY, AB — (Marketwire) — 01/11/12 — Poynt Corporation (TSX
VENTURE:PYN)(OTCQX: PNYTF) (“Poynt Corp.” or the
“Company”), has launched its Petrol search feature on the Poynt
mobile local search and advertising platform, (“Poynt” or the
“Platform”) for users in the United Kingdom (“UK”). The
new Petrol search feature allows users to find the closest or cheapest
petrol stations in their local area. Additionally, Poynt users will be able
to quickly update current petrol prices where prices have fluctuated.
Poynt Corp. has partnered with Whatgas.com to bring current petrol prices
to their UK users. Whatgas.com is the UK-s most popular fuel price sharing
community. Their data was used by more than 1.5M UK drivers last year, many
of whom contribute their local petrol prices to help other motorists find
the best place to fill up. The UK database contains more than 8700 petrol
stations, the details of which are regularly updated by users and
Whatgas.com-s dedicated support team.
“Although fuel prices have risen significantly for everyone, petrol
prices still vary considerably between nearby stations. The smart motorist
can save as much as GBP 5 to GBP 10 per tank if they know the best place to
fill up,” said Will Bradley, co-founder Whatgas.com. “We are
delighted that Poynt users will now be able to access the Whatgas.com
database to help them find the best station. Price entries from Poynt users
should further improve the price data, and help keep up the pressure on
retailers to be competitive.”
“In-app petrol prices have proven to be one of our most popular search
verticals in the United States and we believe that providing petrol prices
to our UK users will be equally successful,” said Andrew Osis, CEO,
Poynt Corp. “This new feature reflects our continued focus on rolling
out feature parity globally, adding new search verticals, and improving our
data sources in order to increase user retention, stimulate user queries
and grow revenues.”
The new version of Poynt featuring Petrol prices is immediately available
as a free download in the UK on iPhone, Windows Phone, and Nokia devices
along with BlackBerry smartphones and BlackBerry Playbook tablet, from the
respective App Stores. Poynt is also available via Over-the-Air download at
m.poynt.com.
About the Poynt Platform
Poynt is a convenient and timesaving GPS-enabled mobile local search and
advertising platform that connects consumers to local offers, businesses,
events, restaurants, movie theatres, gas prices and weather information at
the moment they are looking to buy or acquire products or services. Poynt
provides consumers with the ability to move beyond discovery of their local
area to view movie trailers and reviews, buy movie tickets, click-to-call
businesses, get directions, browse listing websites, read reviews and book
dining reservations or find and interact with local coupons and offers.
Poynt provides contextual and relevant advertising to users performing
local queries and its revenue model is based on user queries, page views,
advertising and transactions within the platform. Each user query generates
several page views, which are monetized through display advertising and
sponsored listings paid for by advertisers. These advertising placements
generate revenues on a cost per thousand impressions (CPM) basis or on a
cost per click (CPC) basis. Transactions, such as ticket sales and
restaurant reservations, also contribute to revenues on a fee for service
basis.
Poynt is available as a free download for users in India, Canada, the
United States, the United Kingdom, Germany, France, Italy, Spain and
Australia on Android, iPhone, Windows Phone and Nokia devices, BlackBerry
smartphones and BlackBerry Playbook tablets from the respective App Stores.
Poynt is also available via Over the Air download at m.poynt.com.
About Poynt Corporation
Poynt Corporation (about.poynt.com) (TSX VENTURE: PYN)(OTCQX: PNYTF) is a
global leader in the mobile local advertising space. Its Location Based
Search (LBS) and advertising platform, Poynt (), enhances a
user-s ability to connect with the people, businesses and events most
important to them. Poynt is available on Android, iPhone, Windows Phone and
Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook
Tablets in Canada, the United States, Europe, India and Australia. Poynt
Corp. entered the mobile publishing space with the acquisition of an
advertising publishing platform in January 2011. Whether through the Poynt
Local Search Platform or the Ad Publishing Platform, Poynt Corp. simplifies
connecting consumers with businesses, retailers and events. Headquartered
in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange
under the symbol PYN and in the United States on the OTCQX under the symbol
PNYTF.
Important Cautions Regarding Forward-looking Statements
This news release contains forward-looking statements relating to:
anticipated results of providing petrol prices to UK users; anticipated
revenues and user uptake associated with the new search vertical; Poynt
Corp.-s plans to focus on feature parity globally, new search verticals and
data improvement and the effects of such plans on user retention, user
queries and revenues; expected effect on price data and competition as a
result of the ability of Poynt users to update current petrol prices; and
other statements that are not historical facts. Such forward-looking
statements are subject to important risks, uncertainties and assumptions.
The results or events predicated in these forward-looking statements may
differ materially from actual results or events. As a result, you are
cautioned not to place undue reliance on these forward-looking statements.
These forward-looking statements are based on certain key assumptions
regarding, among other things: future technological developments; the cost
of expanding product lines; the impact of increasing competition; the
continuity of existing business relationships; the continued successful
development, implementation and execution of the Poynt platform; continued
growth in number of active users of the Poynt platform; conditions in
general economic and financial markets; the ability to complete previously
announced transactions; ability to obtain all necessary regulatory
approvals; and our ability to obtain financing on acceptable terms.
Material risk factors that could cause actual results to differ materially
from the forward-looking information include, but are not limited to: the
deteriorating economic and market conditions that could lead to reduced
spending on information technology products; competition in our target
markets; potential capital needs; management of future growth and
expansion; the development, implementation and execution of the Company-s
strategic vision; risk of third-party claims of infringement; protection of
proprietary information; customer acceptance of the Company-s existing and
newly introduced products; the success of the Company-s brand development
efforts; risks associated with strategic alliances; failure of
counterparties to perform on contracts; failure to successfully negotiate
contracts; failure to successfully negotiate additional preload agreements;
reliance on distribution channels; product concentration; need to develop
new and enhanced products; failure to obtain necessary regulatory
approvals; potential product defects; our ability to hire and retain
qualified employees and key management personnel; risks associated with
changes in domestic and international market conditions and the entry into
and development of new markets for the Company-s products; and the risks
described under “risk factors” in our Annual Information Form for
the year ended December 31, 2010 which is available on our SEDAR profile
().
The forward-looking statements contained in this press release are made as
of the date of this press release. Except as required by law, the Company
disclaims any intention and assumes no obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise. Additionally, the Company undertakes no obligation to
comment on expectations of, or statements made by, third parties in respect
of the forward-looking statements identified above.
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
Apple App Store and iPhone are trademarks of Apple Inc., registered in the
U.S. and other countries. Windows is a registered trademark of Microsoft
Corporation in the United States and other countries. Android is a
registered trademark of Google Inc. Nokia is a registered trademark of
Nokia Corporation.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.
Contacts:
Company Contact:
Poynt Corporation
Andrew Osis
CEO
403-313-3719
European Media Communications Contact:
CC-Group Communications Ltd., for Poynt Corporation
Nicole Littlewood or Howard Jones
+44 118 920 7650
North American Public Relations Contact:
Global Results PR for Poynt Corporation
Valerie Christopherson
949-608-0276
Investor Relations Contact:
Liolios Group, Inc.
Scott Liolios or Matt Glover
949-574-3860
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