WASHINGTON, DC — (Marketwire) — 01/05/12 — 2012 will bring an unprecedented $4 billion spend in political advertising. To help campaigns reach their goals, today announced the availability of a new interactive video advertisement product powered by ad technology provider
Online video advertisements have proven to be an effective way to heighten a campaign-s ability to cost-effectively build awareness and favorability for candidates and causes, garner additional donations and volunteers, and ultimately to maximize votes. Political advertisers now have access to a powerful combination of CampaignGrid-s revolutionary voter targeted video ad network — VoterGrid — and Mixpo-s proprietary SmartVideo platform. VoterGrid maps every registered voter in the United States to the Internet and uses party registration, voter history and demographic data to target online messages, and Mixpo SmartVideo localizes and tailors the actual video ad itself based on audience so that each ad is customized based on whoever is watching. Mixpo-s platform also enables the incorporation of compelling interactivity into online video ads.
CampaignGrid-s Interactive Video Ads include elements such as volunteer registration and donation forms, directions to local polling stations, and sharing via Facebook and Twitter. They also offer polling inside the videos themselves for instant results. Interactive Video Ad campaigns are incredibly efficient, as campaigns can create once, run anywhere as the ad units run across computer, tablet, and smartphone. The ads can also run in-stream, in-banner, on mobile, or in-app.
“Targeting audiences in this way saves money, eliminates waste, and assures campaigns are communicating with the voters they most want to target,” said Jeff Dittus, CEO of CampaignGrid. “Our new Interactive Video Ad product powered by Mixpo will give CampaignGrid the ability to deliver voter-tailored, rich interactive ads across our video inventory to engage and persuade specific voting groups more effectively than any other online ad type during this critical election season.”
“The ability for political and public affairs campaigns to easily transform TV spots into targeted, interactive voter-tailored video ads will be of great benefit to them in 2012,” according to Anupam Gupta, CEO of Mixpo. “We-ve worked with nearly two hundred campaigns of all types over the last two years and are excited to be supporting CampaignGrid in this regard.”
CampaignGrid is the market leader and innovator in providing data-driven online advertising targeting for candidates, causes and commercial clients. VoterGrid, the Company-s best-in-class online advertising platform, combines 187 million U.S. voter records with demographic, behavioral and lifestyle data to enable clients to custom design highly targeted campaigns to achieve their goals, bringing a new dimension to constituent outreach and political campaigns. CampaignGrid was founded in 2008 by industry veterans with decades of online experience and has headquarters near Philadelphia and in Washington, D.C. CampaignGrid-s voter targeted in-stream video inventory is powered by TidalTV, which seamlessly integrates with Mixpo advertising technology.
Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized for unique audience segments. Mixpo-s SmartVideo Advanced Analytics provides automatic multivariate testing and deep insights for marketers wanting to assess and hone campaign performance. Headquartered in Seattle, Mixpo serves, manages, and enables hundreds of millions of video ad impressions and thousands of campaigns simultaneously each month throughout the U.S. across in-stream, in-banner, mobile and in-app advertising platforms. To learn more, visit .
Hollis Guerra
blast! PR
919-757-1174
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