SALT LAKE CITY, UT — (Marketwire) — 10/07/11 — , the leader in confidence-based online ad retargeting and innovator of post-engagement analytic technology, today announced it has been named one of the five fastest growing companies in Utah by Mountain West Capital Network (MWCN).
mediaFORGE is an innovative leader in the rapidly growing field of retargeting — a form of online display advertising aimed at re-engaging shoppers in products and services they-ve looked at online, but haven-t purchased. Strategically leveraging its award-winning ad technology, mediaFORGE has made its mark on the industry by pioneering dynamic banner ads with personalized content and interactive capabilities that allow the company to operate on a unique revenue-share business model known as post-engagement (PE). PE charges clients only for revenue attributed to engagement with a mediaFORGE ad, and is backed by rich performance analytics that show qualitative results to give advertisers more confidence in their retargeting ROI. Being the only company with the technology to effectively support this business model has been key to the company-s explosive year-over-year growth.
“We are proud of the advances mediaFORGE has made in the field of online marketing, and are thrilled to be recognized for our resulting growth by such a respected organization,” says mediaFORGE Founder and CEO Tony Zito. “It-s humbling to be recognized among an elite group of businesses helping to improve Utah-s economy and grow job opportunities in the state.”
The ranking was announced during the 17th annual Utah 100 Awards program at the Grand America on Thursday afternoon, where MWCN recognized 100 of Utah-s fastest growing companies. Rankings of the Utah 100 are determined by percentage increases in company revenues between 2006 and 2010. Those companies with the largest dollar amount of revenue growth makeup the Revenue Growth winners.
This honor comes on the heels of recognition from Utah Business magazine for being among Utah-s Fast 50 companies, and marks mediaFORGE-s sixth award this year for its outstanding growth in Utah and in the national market. Other honors earned by mediaFORGE this year include: Red Herring Top 100 North America, OnMedia Top 100, Inc. 5000, and Utah Valley Entrepreneurial Forum-s Top 25 Under 5.
mediaFORGE is defining and driving the market for online retargeting with its dynamic ad technology that engages consumers in a personalized web-like experience that is proven to build brand loyalty and increase revenue. Its pioneering shared-revenue model charges marketers according to incremental revenue that can be attributed to consumer ad engagement — not for impressions, clicks or view-throughs. This superior success metric, supported by rich data analytics made possible through mediaFORGE-s proprietary tracking technology, is forging the way towards more qualitative measurement of display ad performance. With mediaFORGE, online marketers get the best aspects of retargeted advertising with a low-risk business model, transparent data reports, and best-in-class account managers, making it one of the most compelling and efficient paths to optimal ROI. For more information, visit .
Contact:
Lisa Tadje
Director of Marketing and
Communications
801-718-9980
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