PORTLAND, OR — (Marketwire) — 10/05/11 — Perka announced today technology that levels the playing field between large chains and local businesses. The merchant-focused company unveiled a sophisticated, cardless loyalty marketing platform that runs on an iPod, which enables small businesses to connect with customers via their mobile phones and offer them custom-tailored incentives that keep them coming back more frequently.
“Essentially, we-ve consolidated the technology and expertise that multi-billion-dollar companies use to run profitable loyalty programs and put it in a package at a price that enables any local business to create their own incentive program,” said Alan Chung, CEO and co-founder of Perka. “Merchants using the service are realizing profound, positive impacts on their businesses.”
Now, local merchants can make targeted offers to customers who opt in, and automatically keep track of their purchases and rewards. In addition, store managers can access program performance metrics on the web, while the Perka merchant support group continually monitors individual program effectiveness, offering suggestions for greater success in their program.
There-s never been a question of whether or not loyalty marketing works. One need only look at Starbucks and American Airlines to see that loyalty strategies can deliver up to 15% more annual revenue. But for most local businesses, loyalty marketing has not been implemented because of budget, expertise and technology limitations. Until now.
Merchants who subscribe to the Perka system receive an iPod which authenticates customer visits and purchases. Customers check-in using the free Perka smartphone app or by sending an SMS text message, and then the merchant validates each specific purchase. This personal interaction enables merchants to get to know their regular customers even better since each check-in displays the customer-s name and how frequently they visit. Business owners work directly with a Perka loyalty specialist to design a custom incentive program for their unique business.
For a complete description of the Perka platform, and what customers are saying about it, visit .
operates a cardless loyalty mobile application designed to help neighborhood merchants manage profitable long-term customer relationships. The subscription-based platform includes in-store technology for local small businesses to engage their regular customers and reward authentic purchases. Loyal customers earn perks such as free product or cash discounts by texting from any mobile phone or using the Perka smartphone app. A custom designed Perka loyalty rewards program works every day to help a small business owner encourage repeat customer visits and higher sales, without resorting to the steep discounts of one-time coupons and local daily deals. Perka was founded in 2011 by entrepreneurs who have built successful businesses in internet software services, location based mobile applications and consumer marketing. A recent project, Zenbe Mail, was acquired by Facebook in 2010. The company has offices in Portland, Oregon and New York City.
Contact:
Kurt Foeller
(415) 578-3251
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