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PNI Digital Media to Present at M Partners Investor Conference on September 20th, 2011

VANCOUVER, BRITISH COLUMBIA — (Marketwire) — 09/16/11 — PNI Digital Media (TSX VENTURE: PN)(OTCBB: PNDMF), (“PNI” or the “Company”), the leading innovator in online and in-store digital media solutions for retailers, announced that it will participate in the M Partners Annual Technology & Communications Investor Conference 2011 on September 20th, 2011 at the Royal York Fairmont Hotel in Toronto, Ontario, Canada. Kyle Hall, Chief Executive Officer of PNI Digital Media, is scheduled to present at 8:40 a.m. ET.

Financial professionals and institutional investors interested in meeting with PNI Digital Media at the conference should contact Simon Cairns at or 866.544.4881.

About PNI Digital Media- PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books, photo calendars, business cards and stationery. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

Further information on our company can be found at .

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media-s actual results could differ materially from those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company-s annual report and other filings. Additional information related to the Company can be found on SEDAR at and on the SEC-S website at . The information contained herein is subject to change without notice. PNI Digital Media shall not be liable for technical or editorial errors or omissions contained herein.

PNI Digital Media relies upon litigation protection for “forward-looking” statements.

The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
PNI Digital Media Inc.
Simon Cairns
Investor Relations and Press Contact
866-544-4881

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