BOSTON, MA — (Marketwire) — 09/09/11 — Ripple Effect Communications, an award-winning public relations company located in Boston, New York and California, announces that its Founder and President, Valerie Harding, has been invited to present during the ISA Marketing and Sales Summit 2011 being held at the Chase Park Plaza Hotel in St. Louis, MO. The “Marketing and PR Food for Thought” session provides a new look at some traditional ways to leverage public relations and focuses on thought leadership as a competitive advantage to support marketing objectives, gain visibility and drive sales.
Founded more than 12 years ago, Ripple Effect Communications- team has been spearheading PR and Marketing campaigns for software and technology providers that serve the manufacturing sector including utilities, building automation and medical devices. Its award-winning thought leadership programs have built successful recognition programs and supported sales efforts for a variety of technology clients.
“We-re very pleased that we were asked to participate at the ISA Marketing and Sales Summit this year,” said Harding. “The conference theme, which explores how the digital revolution has transformed the way customers and prospects make informed buying decisions, fits nicely into how marketing communications programs, with laser-focused messaging, can help companies better position their products and services to appeal to target markets.
In Thursday-s Marketing Track Session, Harding will demonstrate via real case studies the need for companies to have a clear vision and succinct value propositions. She will deliver enlightening messages and examples that will deliver value for participants. The presentation explores new ways of looking at traditional marketing communications programs, including digital media, and stresses the need for thought leadership activities as a way to position the company and its executives as trend-setting experts in their industries.
Ripple Effect Communications, located in Boston, New York and California, is the PR and marketing communications company that has changed the face of public relations to the benefit of its clients by using an innovative infrastructure, executive-only talent pool with client-side experience and unique pricing structure to result in lean, yet target-exceeding performance. Managing marketing communications campaigns in high technology industries such as manufacturing, healthcare, medical devices, life sciences, biotech, and wireless, our senior team of PR and IR professionals provide strategic direction, council and implementation across the entire range of client requirements. The Ripple Effect team brings multi-lingual capabilities as well as global connections through its Eurocom Worldwide PR partnership. For more information visit:
Barrie Locke
Ripple Effect Communications
617-536-8887
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