Raleigh SEO company DunnTek has revealed a number of insider considerations with SEO project management that both small business owners and newcomers to Search Engine Optimization alike may benefit from knowing in order to avoid some common problems. In the series, company owner Brian Dunn, an industry-certified project management professional, begins by explaining a bit about what project management is, as well as what it isnt. This may ruffle a few feathers since the term project management is frequently used to describe things that, it turns out, the project management industry may not consider projects at all.
If you have a standardized service in which youre following an existing business process to deliver basically the same thing each time, that may not be considered a project according to the technical definition of what constitutes a project, Dunn says. He continues, Because of that, search engine optimization may or may not be a project depending on the situation and the approach being taken by the agency.
Within the SEO industry, some companies focus on customized services designed around each individual customers unique situation, while others focus on selling standardized services that may be essentially the same for any customer that buys them. The classic approach to project management that many people will be familiar with, which involves mapping the different steps of the project out in advance, may lack the flexibility required for search engine optimization in the current climate, and more modern iterative approaches to project management may be needed due to the highly competitive nature of SEO in certain industries as well as a much greater frequency of changes in the ranking algorithms of search engines. Such approaches are based around the idea that, rather than trying to plan every detail in advance, results will be achieved through a series of progressive cycles that build on each other as achievements and next steps are constantly monitored and re-assessed.
In his series about SEO project management, available at [http://dunntek.com/seo/projectmanagement](https://www.capsulink.com/gzmZyp), Dunn dispels some common myths while revealing some of the nuances that can help SEO projects run more smoothly. On the subject of project communication, for example, he explains why too much detail may create more problems than it solves. He goes on to say that the purchase of custom SEO services has something in common with buying something to eat from a restaurant with a secret recipe. You can buy the chicken, and its going to be one mighty good piece of chicken. What you cant buy is the recipe, Dunn says.
More information about custom SEO solution is available on the DunnTek website at [http://dunntek.com/seo](https://www.capsulink.com/GxaoZ9)
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