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Caller ID Selective Un-Blocking App Now Gives iPhone Users Easy Privacy Solution

CHICAGO, IL — (Marketwire) — 08/16/11 — iPhone users are looking for a that allows them to easily choose who sees their number and who doesn-t, and Iconicast-s new “It-s Me” app is exactly what they need to protect their privacy when they want and still let their friends and family know “It-s Me” when they call.

On iPhones, Caller ID is either on or off. For just $.99, “It-s Me” lets users choose which contacts see their number when they call. This mobile Caller ID app is particularly convenient for people who like carrying a single phone, but use it for business as well as personal calls. And for people who are working even when they-re not at work — like doctors, teachers, reporters and other professionals who often need to return calls after they-ve left work — “It-s Me” is a simple way to use to keep their mobile number private.

“I often need to call patients after hours,” says Jonathan Chan, an Australian dermatologist, “but I-d prefer my personal iPhone number stayed private. -It-s Me- is the perfect solution. I can return my patients- calls and still keep my privacy.”

“It-s Me” also recognizes contact information in more than 80 languages and offers a simple user interface, unlike other similar apps. Users worldwide are finding the app is making their cosmopolitan lives easier. “I love that -It-s Me- recognizes my contacts even in French,” says Gaelle Zolli, a business owner in France. “Not all apps recognize multiple languages, but -It-s Me- is simple to use and makes my job, parts of which involve a lot of travel and communicating with business contacts around the globe, more manageable.”

“With -It-s Me,- Caller ID doesn-t have to be all or nothing anymore,” says Steve Landers, noted Australian technologist and co-founder of Iconicast. “You want your friends and family to know you-re calling so they-ll pick up, but you don-t want strangers or companies to capture your number for marketing purposes. Our app is a simple way to let iPhone users select when they want to use Caller ID blocking and when they don-t.”

“We-re creating apps for people, not users,” says Pat Byrnes, a well-known writer and cartoonist at The New Yorker and co-founder of Iconicast. “We developed -It-s Me- for busy people who need to connect with their friends and family, but may not want everyone they call to see their iPhone number. It-s great to hear people who use -It-s Me- say our makes their smart phone even smarter.”

“It-s Me” follows Iconicast-s five-star rated “Smurks,” another innovative app that gives users more choice in how they communicate. Smurks enables users to morph a face into the exact expression they are feeling and share it via text, email, Facebook and Twitter.

“It-s Me” and “Smurks” can be downloaded at: . To learn more about “It-s Me” visit .

“It-s Me” is a mobile app that solves the problem of selective Caller ID un-blocking. Officially launched in 2011, “It-s Me” allows iPhone users to choose who sees their number when they call and who doesn-t. “It-s Me” is currently available for downloads on the App Store for use on iPhones and recognizes contact information in more than 80 languages. “It-s Me” is created by Iconicast LLC, a company in the business of humanizing digital communications and the maker of five started rated mobile app Smurks which enables users to morph a face into the exact expression they are feeling and share it via text, email, Facebook and Twitter. Iconicast was founded in 2010. For additional information about “It-s Me” visit .

“It-s Me” is a trademark of Iconicast, LLC.
iPhone and App Store are trademarks of Apple Computer.

Amy Hesser
Hesser Communications Group

312.933.8324

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