NEW YORK, NY — (Marketwired) — 04/25/16 — Flashtalking, the leading global independent ad server, announced the appointment of Jason Swider to drive the company–s Midwestern expansion, as Regional Vice President for the Great Lakes. Swider takes the regional lead as the company continues to expand its client and partner base in the Detroit market, bringing its capabilities to an increasingly progressive agency and automotive marketer community.
“Given his experience from the industry–s earliest days of rich and emerging media, Jason appreciates the significance of the shift to HTML5 programmatic creative, the rise of cross-channel ad serving and is committed to helping marketers and agencies succeed,” said Joe Sabol, Executive Vice President for North America, Flashtalking. “He also brings years of experience with the Auto industry, delivering high-ROI social and regional Tier II strategic planning and media executions for major brands and their agencies.”
“The industry is at a turning point with regards to programmatic creative, and it–s an incredibly exciting time to join the Flashtalking team, given the company–s leadership in this area,” said Swider. “I–m looking forward to supporting top Auto marketers and their agencies in the region, as they embrace and execute on the best the industry has to offer from a programmatic creative perspective.”
Flashtalking arms the world–s best advertisers and their agencies with the same data-driven precision, measurability, and control over their advertising messages as they–ve come to depend on for their audience targeting and programmatic media buying. Our programmatic creative technology represents the art and science behind the perfect message. We have evolved the ad server to be the single point of truth for advertisers, living at the digital crossroads where data activation, intelligent ad units, and unbiased measurement intersects with expertise, service, and a deep partner ecosystem. From our media agnostic platform advertisers can deliver the most arresting advertising messages in HTML5 across standard, rich, video, and DCO formats, on any device and in any channel. Born in the U.K., headquartered in New York, Flashtalking spans the globe with offices in San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Hamburg, Amsterdam, and Sydney. For more information, visit .
Kendall Allen
WIT Strategy
For Flashtalking
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