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Parks Associates: 35% of U.S. Broadband Households Would Participate in an Energy Program Offered by a Security Provider

DALLAS, TX — (Marketwired) — 02/08/16 — today showing 35% of U.S. broadband households would participate in an energy program advertised by a security provider. Consumers are 40% more likely to participate in an energy program if it is offered by a security provider than an energy provider.

, Parks Associates Director of Research, Energy and Home Controls, will discuss the implications of this new research at on Wednesday, February 10, 2016, during the session “Engaging Customers with Demand Response Devices” from 9:30-11:00 A.M. He will also moderate “Breakfast Roundtable: Internet of Things (IoT)” at 8:00 A.M. with Koustuv Ghoshal, Head of Business Development & Head of Energy/Utilities Resources, T-Systems North America (a subsidiary of Deutsche Telekom AG).

“Security providers have an opportunity to capitalize on their strong connections with their consumers by expanding into energy management programs,” Kerber said. “They can also leverage their strong reputation with consumers to forge beneficial partnerships with utilities that want to leverage connected devices in the home.”

takes place February 9-11 at the Orange County Convention Center in Orlando, Florida, alongside sister events Electric Light & Power Executive Conference and Utility Products Exposition. Other participants in Kerber–s session include David Steidtmann, Sr. Consultant, G-Ink, and Michael Brown, Manager, Demand Response & Distributed Energy Resources, NV Energy.

Parks Associates will host the firm–s annual , February 22-24, in Austin, TX, with speakers and attendees representing utilities, broadband service providers, smart home vendors, residential security service providers, OEMs, retailers, and CE, appliance, and home-improvement manufacturers. from EnergyHub, NRG, and Schneider Electric.

For more information about Parks Associates– energy research, visit . To schedule an analyst interview at DistribuTECH or to request specific data, contact Holly Sprague at , 720.987.6614. Registration to the Smart Energy Summit is available at .

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company–s expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer.

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Holly Sprague
Parks Associates
720.987.6614