DETROIT, MI — (Marketwired) — 09/29/15 — , the creator of the Internet–s first Verified Human Whitelist, a people-based technology platform that allows anyone serving content, ads or services on the web to be sure they–re addressing a real human, today announced that the company is working with industry leading Data Management Platform (DMP) and Demand Side Platform (DSP) to improve campaign performance by optimizing to human audiences only.
BlueKai and The Trade Desk together with Are You A Human are helping everyone in the online advertising value chain achieve the highest level of human audience accuracy without any compromise.
Are You A Human–s solution has already produced remarkable results by making certain that campaigns are targeted only to 100% human audiences, further reducing incidences of ad budgets being wasted on bots and non-human traffic.
In 13 campaigns across 25 million impressions, using the Verified Human Whitelist as a data segment led to increased performance across all platforms. On average, engagement rates more than doubled, with a high of 7x engagement. Just as important, brands that implemented the Whitelist spent zero campaign dollars on non-human traffic.
“By verifying human audiences, we are able to help platforms like BlueKai, The Trade Desk and their customers more accurately identify real human audiences and increase the likelihood that those campaigns are reaching their intended target,” said Ben Trenda, CEO, Are You A Human. “We–re thrilled to see both BlueKai and The Trade Desk provide access to our Verified Human audience data in a way that makes it really simple to layer on top of any other existing targeting and optimization.”
“The Trade Desk and Are You A Human enjoy a shared vision of giving advertisers the tools that they need to increase the effectiveness of their campaigns and to ensure that they are reaching real human audiences,” said David Danziger VP of Enterprise Partnerships, The Trade Desk. “Our integration will help clients access the powerful combination of our industry-leading demand-side solutions and gain unprecedented visibility into their audience targeting programs like never before, while also containing the proliferation of non-human traffic and bots.”
Are You A Human–s patented technology analyzes natural user behavior across millions of sites, collecting a plethora of authentication data. Only when a user has been consistently authenticated as a human are they added to the whitelist, and then re-authenticated continuously each day. This industry-leading accuracy makes Are You A Human the preferred audience verification solution for some of the world–s leading DMP–s, DSP–s, brands, agencies, publishers and ad networks.
The Verified Human Whitelist has authenticated more than 200 million real people and is currently authenticating humans on more than 3 million e-commerce, online banking, social media, media properties, advertising businesses and online publishers, including Yahoo! and AOL.
Are You A Human is the creator of the Internet–s first Verified Human Whitelist, a people-based technology platform that allows anyone serving content, ads or services on the web to be sure they–re addressing a real human. The Verified Human Whitelist verifies and re-verifies interactions across millions of sites every day to identify natural human behavior. Are You A Human has authenticated and whitelisted more than 200 million real people to-date, making the Internet a much safer, less cluttered and more profitable place to conduct business. Headquartered in Detroit, Are You A Human was founded in 2011 by Reid Tatoris and Tyler Paxton. For more information visit:
Recently named ninth in Forbes Magazine–s Top 100 List of America–s Most Promising Companies, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.
Tracey Boudine
Wise Public Relations
212.777.3231
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