NEW YORK, NY — (Marketwired) — 07/30/15 — , the leading mobile video and branded content advertising platform, today announced a $28 million investment from and . The relationship, which represents Jun Group–s first institutional partnership, will allow the company to accelerate a number of growth initiatives.
Jun Group delivers video and branded content to millions of consumers on smartphones and other screens in a way that–s brand-safe, visible, and transparent. The company, which has experienced 90 percent annualized growth over the last two years, decided to quickly capture a share of the burgeoning mobile video market by partnering with Halyard.
“Branded content is the future of online advertising,” said Jun Group CEO Mitchell Reichgut. “It is also the present. Our platform drives interactions with specific consumer segments, at scale. We do it honestly, in premium destinations across devices. Now is the perfect time to take our growth to the next level, and we–ve found the ideal partners to help us achieve our aggressive goals.”
Jun Group–s ad platform aggregates audiences directly from mobile applications, which comprise over 87 percent of smartphone usage. Additionally, the company–s technology uses first-party data to deliver precise, customized targeting for video and branded content. The one-two punch of scale and targeting, combined with the security of an open, honest delivery system has set Jun Group apart and positioned the company to continue its outstanding growth.
According to eMarketer, mobile will account for 72 percent of U.S. Digital Ad Spend by 2019. The IAB said that mobile advertising grew 76 percent year-over-year from 2013 to 2014, making it the industry–s biggest growth segment.
“Online video advertising, particularly on mobile devices, is about to grow dramatically,” said Bruce Eatroff, Founding Partner of Halyard Capital. “We are excited to be working with a company that–s been rewriting the rules and enjoying great success. We look forward to building on the company–s accomplishments and achieving outstanding results together. We believe there is an opportunity for Jun Group to succeed as brands shift video dollars away from television into effective, measurable channels like mobile applications.”
Jun Group was advised in the transaction by the Jordan Edmiston Group and Loeb & Loeb. Halyard was represented by Akin Gump.
Halyard Capital is a lower middle market private equity firm, with over $600 million of capital under management, focused on creating value within companies in high-growth sectors through thesis and executive-driven investments. The firm invests in Tech-enabled Business and Information Services, Digital Marketing/Data Analytics, IT Cyber Security and IT Infrastructure and Communications companies. Halyard has extensive experience and a proven track record within digital marketing and advertising, having invested in businesses that include TRANZACT, Datamyx, EducationDynamics, WMI, Engauge and The Aberdeen Group.
“Jun” means truth. The company–s advertising platform is the honest, efficient way to get millions of people to engage with video and branded content across devices. Forty-one percent of the top 200 advertisers have chosen Jun Group because everything the company does is brand-safe, visible, and transparent.
Jun Group is based in New York, with offices in Chicago, Detroit, Seattle, and Los Angeles. Please visit or follow @jungroup on Twitter for more information.
Bridge Bank is a division of Western Alliance Bank, the go-to-bank for business in its growing markets. Bridge Bank was founded in 2001 in Silicon Valley to offer a better way to bank for small-market and middle-market businesses from across many industries, as well as emerging technology companies and the private equity community. Geared to serving both venture-backed and non-venture-backed companies, Bridge Bank offers a broad scope of financial solutions including growth capital, equipment and working capital credit facilities, sustainable energy project finance, venture debt, treasury management, asset-based lending, SBA and commercial real estate loans, ESOP finance and a full line of international products and services. Based in San Jose, Bridge Bank has eight offices in major markets across the country along with Western Alliance Bank–s robust national platform of specialized financial services. Western Alliance Bank is the primary subsidiary of Phoenix-based Western Alliance Bancorporation. With more than $10 billion in assets, Western Alliance Bancorporation (NYSE: WAL) is one of the fastest-growing bank holding companies in the U.S. For more information, visit .
Steve Stratz
Illuminate Public Relations for Jun Group
206.300.9134
You must be logged in to post a comment Login