BOSTON, MA — (Marketwired) — 06/02/15 — , A Harte Hanks Company (NYSE: HHS) and a leading global provider of data quality solutions, today announced new enterprise-class data quality and enrichment features for . enables customer relationship management (CRM) administrators and users to achieve an accurate, complete and single view of their customer data as part of on-premise and data quality operations. Trillium–s integration supports Dynamics CRM Online, as well as 2013 and 2015 deployed on-premise.
The quality of customer data is extremely critical to the actual success and adoption of any CRM initiative, particularly for organizations that have made CRM the focal point of their customer-facing processes. A November 2014 Forrester Research report noted that “high quality data, when used effectively, can provide that elusive single view of a customer — a fundamental element to enable companies to deliver good customer experiences and realize revenue gains from doing so. This goal is increasingly urgent to tame the rising tide of customer data generated via the explosion of communication channels and touchpoints.” The analyst firm further noted that data quality is essential to that view and that “improving and sustaining customer data quality needs a two-pronged approach that leverages the strengths of a CRM application with the strengths of data quality solutions.” CRM environments have fragmented or non-existent data quality management rules and standards, but data quality solutions “allow organizations to centrally define and manage automated data quality services.”
With Trillium, organizations gain a far more accurate and complete view of their prospects and customers. In addition, Trillium delivers these data quality services within the Dynamics CRM interface, providing an intuitive and consistent interface experience for end users and administrators.
“CRM investments represent a strategic commitment, and Trillium Software helps organizations harvest the value of that investment. Sales, marketing and customer service professionals depend on accurate, up-to-the-minute data,” said Keith Kohl, vice president, product management at Trillium Software. “An organization cannot commit to CRM and at the same time neglect the quality of customer data. With Trillium Software, organizations can rely on their data to provide an accurate view of the customer and be assured that it will help nurture existing relationships and enable deeper engagement with potential new clients.”
The Trillium for Dynamics CRM solution helps organizations analyze, validate, correct and enhance existing customer data, as well as data imported from marketing activities or third party providers. Dynamics CRM users can verify and validate email records, verify addresses, link contacts and accounts, update leads and contacts, and enrich their data with third party information. This release introduces a new architecture for batch data cleansing operations, together with sophisticated multi-field record matching capabilities. These capabilities will address the requirements of both cloud deployment models as well as enterprises with large volumes of customer records. As Microsoft Dynamics CRM achieves greater penetration within larger enterprises, such capabilities will prove essential to customer success.
With data quality capabilities for Microsoft Dynamics CRM, large enterprise customers can:
– Automatically ensure record fields are accurate, and assess inbound records for completeness, data placement, and structure against data libraries.
– Global address and location data is verified and accurate.
– Enhance, enrich and append customer data, email records to help Dynamics CRM users more clearly understand their customer and prospect needs;
– Automated data corrections on the fly as well as latitude and longitude appends.
– Identify and automatically merge customer records to ensure data is more complete, impactful and accurate.
Trillium Software, A Harte Hanks Company, is a leading, global enterprise data quality solutions provider. Our data quality specialists help organizations achieve increased value from their data management initiatives and existing business-critical processes by providing enterprise data profiling and data cleansing software and services. Trillium–s full complement of technologies and services includes global data profiling, data cleansing, enrichment, and data linking for e-business, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States, in the United Kingdom call +44 (0) 118 940 7666, and +49 7031 714756 in Central Europe, or visit Trillium Software online at .
Harte Hanks (NYSE: HHS) is one of the world–s leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world–s best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit the Harte Hanks website at or call (800) 456-9748.
As used herein, “Harte Hanks” refers to Harte-Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Trillium Software®, Trillium Software System®. Harte Hanks– logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners.
Michael Antonellis
Trillium Software, A Harte Hanks Company
(978) 439-3813
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