SAN FRANCISCO, CA — (Marketwired) — 05/13/15 — BrightTALK, the marketing platform accelerating B2B professional growth through videos and webinars, has announced it will present the , beginning on Thursday, May 14.
According to the Content Marketing Institute, 86% of B2B marketers use content marketing, but the rules for the practice are still being written. The summit will help marketers learn from content marketing experts, who will discuss trends and best practices and offer actionable tips.
All presentations are free to attend and will be hosted by industry experts from VentureBeat, Oracle Marketing Cloud, and PR Newswire. Sessions include:
“Content marketing has become a key component of any modern marketing strategy,” said Kineon Walker, CMO at BrightTALK. “The B2B Content Marketing Summit will help marketers learn how to generate ideas, create effective content, and measure the revenue impact.”
Presenters will also discuss topics like how to develop a content marketing plan and how to promote content through different channels.
“Content marketing can–t be created in a vacuum, and it can–t be left un-promoted either,” said Stewart Rogers, Director of Marketing Technology at VB Insight, a VentureBeat product. “Social media has a big part to play in both listening for themes and ideas and ensuring your audience gets to consume the results of your efforts.”
for the B2B Content Marketing Summit on BrightTALK.
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