MAYNARD, MA — (Marketwired) — 04/28/15 — Gavin Finn, CEO of , the leading provider of interactive 3D sales and marketing applications, will be leading a roundtable discussion on diagnostic marketing at this week–s 2015 DxMA Global Marketing Summit in Boston, Massachusetts. During this roundtable, marketers in the diagnostic sector will learn what the future of diagnostic marketing holds and how they can take their marketing past the confines of the status quo.
Gavin Finn, President and CEO, Kaon Interactive
Marketing Round Table: “Breaking Bad: Taking Your Diagnostic Marketing Past the Confines of the Status Quo”
Thursday, April 30, 2015, 1:00 – 2:30 pm ET
Hilton Boston Back Bay, 40 Dalton St, Boston, MA
Key areas for Gavin–s marketing round table include:
How –interactivity– has made fact sheets and videos passé
Adapting to changing customer expectations
Why the lines are blurring between digital and physical product demonstrations
Ways to make your marketing content smarter
Techniques and tools to tell your story better
Why –regulatory compliance– doesn–t have to equal boring marketing content
In addition, Kaon Interactive has been commissioned by the DxMA show organizers to design an interactive user interface to be used during the Dx Creative Communications Awards finalist presentation. Leveraging the power of Kaon–s interactive 3D technology, show attendees will be able engage with touch screen monitors to view the entries and select –Best in Show– winners.
For additional information about this and other Kaon events, please visit . For details on the 2015 DxMA Global Marketing Summit, please visit . Gavin Finn–s biography is located here: .
The Diagnostics Marketing Association (DxMA), founded in 1974, is a self-funded, non-profit professional society driven by its members. It is the only organization dedicated to diagnostics industry professionals. Membership in the DxMA provides exclusive benefits, such as: (1) fresh, in-depth industry insights; (2) networking and interaction with peers; (3) professional development opportunities; and (4) a forum for the exchange of ideas. For more information, visit .
Founded in 1996, Kaon Interactive provides interactive 3D product marketing applications that help marketers and salespeople consistently demonstrate and differentiate complex products to prospects anywhere at any time. By combining touch-screen, interactive features with 3D photo-realism, Kaon–s transform product marketing content into visual product storytelling experiences across a wide variety of platforms including touch-screen appliances, iPads and mobile devices, laptops & desktops and websites. More than 2,000 Kaon interactive applications are deployed worldwide at tradeshows, remote sales demonstrations, product launches, executive briefing centers, and on customer & partner websites. The interactive experience deepens customer engagement, reduces marketing expenses and has proven to accelerate the sales cycle at a wide variety of leading global product manufacturing companies including Cisco, Juniper Networks, BD, GE Industrial, Waters and Belden. To experience a demo and learn more about Kaon, visit .
Dana Harris
Red Javelin Communications, Inc.
(978) 440-8392
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