BURLINGAME, CA — (Marketwire) — 07/28/11 — Panomark, a full service marketing and advertising agency, today announced the launch of the Panomark Video Ad Exchange (Panovax), a new advertising platform designed to help advertisers place banner and video ads on contextually relevant, brand-safe, user-generated videos across the web. Panomark is unveiling its new video advertising platform at the VidCon conference in Los Angeles this week.
“RH Brands is very excited to be an early advertiser on the Panovax video advertising platform, as Panovax offers a cost-effective way for us to reach video audiences online. We receive millions of calls a month to our Humor Hotlines, and a platform like Panovax allows us to reach a new, fresh audience with the same -pass-it-on- mentality and similar viral distribution attributes,” said Sarah Campbell, Director of Marketing for RH Brands.
The Panovax platform currently supports in-line video and static image pre- and post-roll advertising on videos appearing on search engines and content sites including Google, YouTube, and Viddler. Once these ads are placed in videos for distribution, they become available virally and can be seen on shared social media networks like Facebook. Top benefits of Panovax include sophisticated ad and content targeting, incremental press/reach from viral distribution, and the ability to engage audiences and/or capture customer information during and after video views.
“We are excited to unveil our Panovax platform to both advertisers and video content creators that have the ability to reach millions of people each day,” said Eric DeWees, President of Panomark, Inc. “With our early tests and data from comScore, Nielsen, eMarketer and others that support the success of video advertising, we are more confident than ever in the growth and potential of the video advertising market and we-ll continue developing Panovax to meet the growing needs of this market.”
Unlike other video advertising options, Panovax offers advertisers complete control over ad placement and selection of video content where the ads are placed. Advertisers also have control over campaign budgets, CPM rates, video pre-approval and access to online reporting to track ad reach and campaign performance.
For more information about Panomark-s Video Ad Exchange Platform (Panovax), or the company-s other marketing services, please visit: .
Panomark provides performance-based, interactive marketing services and a viral video advertising platform that accelerates revenue and customer acquisition growth for clients while reducing cost and managing risk. The company delivers comprehensive marketing, advertising, product strategy, business development, and analytics services for well known brands, early to mid-stage companies, and media agencies. Panomark-s performance solutions leverage effective platforms such as search engines, social media, video, mobile and interactive/viral channels to drive customer engagement, acquisition and retention. The company currently works with proven partners such as Google/YouTube, Microsoft/Bing, Facebook, Twitter as well as Panovax (Panomark Video Ad Exchange). Panomark has offices in the San Francisco Bay Area and Minneapolis.
RH Brands, parent company of HumorHotlines.com, ComedyCalls.com and more, is an innovative marketing network that includes hundreds of humorous concepts, interactive websites and other complementary properties. RH Brands- loyal audience consists of young adults (ages 16-29) and is poised to grow internationally with recent expansion. The company-s audio properties include, “The Rejection Hotline® (212-660-2245),” “Calls to Santa (781-452-0836),” and a suite of “Notification Numbers.” While existing concepts endure, the Company regularly launches new hotlines to satisfy its fan base, as well as create more audio inventory for RH Brand-s advertisers. Visit RHBrands.com to learn more.
For press information:
Cara Cassidy
Public Relations
(408) 460-0241
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