BEAVERTON, OR — (Marketwired) — 03/17/15 — , a leading provider of marketing automation for small and mid-sized businesses, today announced its technology alliance with Microsoft to provision its joint Act-On Marketing Automation and Dynamics CRM users to Azure, where their data will reside closer to the Microsoft infrastructure. Act-On–s business has grown exponentially — 10X in the last four years alone. This rapid growth requires Act-On to readdress its cloud infrastructure needs from a global perspective.
Act-On is a highly scalable cloud solution that powers over a billion marketing touch points a month for 3,000+ customers. Azure–s powerful and cost efficient cloud infrastructure is well suited to meet the demands of Act-On–s high volume transactions while addressing the need for a greater global data center footprint. The hundreds of customers currently using Act-On & Dynamics CRM to run high volume closed-loop sales and marketing programs can start to see the benefits of running this infrastructure on Azure within the Microsoft ecosystem.
“As new cloud scenarios emerge, companies like Act-On are rapidly adopting the latest technologies to harness the power, and extend those innovative capabilities to their customers,” said Corey Sanders, Director, Microsoft Azure. “The scale and flexibility of Azure will help Act-On extend its offerings to customers across the globe.”
As Act-On–s international business continues to grow it is paramount to transition its infrastructure over to providers like Azure who can provide cloud data centers in specific geo-locations without requiring Act-On to have feet on the ground. This alliance with Microsoft helps Act-On extend its existing cloud infrastructure without having to build its own; doing so will provide greater support and deliver more efficiency.
Act-On–s commitment to Microsoft is further validated in its sponsorship of the Convergence show where its executives will be demoing the latest enhancements made to the Act-On Marketing Automation and Dynamics CRM connector at booth #1841. Act-On is also accepting applications to join its . To learn more about Act-On and Microsoft Dynamics, visit the page.
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On–s cloud solution powers over 3,000 companies in their engagement efforts across all stages of the customer lifecycle — attract, capture, nurture, convert, and expand. The platform–s out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit .
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