KNOXVILLE, TENNESSEE — (Marketwired) — 02/18/15 — The Convenience Network (“TCN”), owned and operated by The Convenience Network, Inc. locate in Knoxville, TN, one of the leading digital signage network providers to the convenience store industry in the United States, has moved forward with their strategic partnership with Engage Mobile Media Solutions, LLC (“Engage”), the advertising sales arm of Graphic Media, Inc (“Graphic”) and iSIGN Media Solutions Inc. (“iSIGN”) (TSX VENSURE: ISD)(OTCQX: ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America. Under this strategic partnership, TCN and Engage have agreed to market a complete digital signage and mobile advertising solution in the convenience store channel, utilizing iSIGN–s patented technology and hardware.
The launch of this partnership included installations into the Golden Pantry Convenience Stores (“Golden Pantry”), a 38 location network located in the greater Atlanta, Georgia area. Installations began in late January, and were ready for a February launch for contracted advertisers. National brands including Mars, Kellogg–s, and Swisher Sweets are among the advertisers taking part in this digital expansion for TCN.
“Until now TCN has displayed contracted advertisements, weather, news and sports on digital screens with the purpose of helping store chains promote the sale of products to customers inside the store,” said Steve Newman, President and CEO of TCN. “The effort has been successful, and we are pleased to expand our services to best serve our convenience store clients. We can now deliver point-of-sale advertising to customers at the pumps as well as to the mobile devices of customers as far as 300 feet outside of the storefront, generating interest in our advertisers– products, driving footfall into the stores and ultimately increasing sales.”
Newman reports that the initial response to the addition of proximity-to-mobile advertising has been positive. “We expected a positive reaction, but did not quite expect to see such an extraordinary opt-in or acceptance rate by customers,” says Newman, who goes on to explain that over 50% of the people who respond to the “push” request respond favorably and request to receive the advertisers– messaging.
The iSIGN Smart Antenna is an interactive proximity-to-mobile marketing technology that enables brands to deliver targeted messaging, offers and loyalty perks to consumer mobile devices on location and in real-time. The Smart Antenna delivers relevant, timely messages on an opt-in basis at no charge to consumers, transmitting rich media to consumer mobile devices via trusted, mature Bluetooth® and WiFi technologies without the restrictions associated with apps or beacons. Proven to increase brand engagement and customer loyalty, iSIGN generates preference-based, predictive “clean data” without compromising consumer privacy.
“This strategic partnership is an important expansion of the National Mobile Network,” said Mr. Ron Leman, Engage–s Chief Executive Officer and President. “The forward-thinking and hands-on approach of the Golden Pantry management team helped make the expansion into the Golden Pantry stores a very smooth transition and we expect continued success with their team.”
About Engage
Engage Mobile Media, partnered with Graphic Media, Inc. is a leading provider of interactive mobile advertising solutions with the aim of becoming the world standard for mobile messaging and data capture. As the exclusive marketing company of the National Mobile Network, Engage–s mission is to build the largest proximity to mobile network in North America. This Network promotes proximity based consumer engagement and the attainment of actionable data, providing marketers with an advanced mobile solution to increase both sales and business intelligence. For more information on Engage and the National Mobile Network contact Rick Doyle at 317-450-6892 or email him at .
About The Convenience Network
The Convenience Network is a place-based digital media company with high definition video screens and social interactive marketing opportunities that engage millions of consumers inside high volume convenience stores, travel centers, and other retail locations. The network connects relevant clients with targeted consumers with great frequency at captive in-market locations where customers can–t change channels, skip ads, or avoid interaction. The Convenience Network reaches and engages more consumers, more often than status-quo traditional media, and reaches them at priority times and locations while potential customers are in the marketplace, in the spending mindset, and making purchasing decisions. For more information on The Convenience Network contact Steve Newman at 865-924-7703 or email him at .
About Graphic Media
Graphic Media, Inc. has a rich history of providing our Regional and National Clients with innovative marketing services, advertising graphics, and advertising sign services. Our most recent expansion (in 2011) has been in LED advertising display signs. Our LED sign clients range from large convenient store chains, furniture stores, and banks. Graphic Media intends to integrate iSIGN technology into its marketing portfolio of products and services, thus giving our clients– an advantage over their competition.
About iSIGN Media
iSIGN Media, based in Toronto, is a data-focused, software-as-a-service (SaaS) company that is a pioneer in gathering point-of-sale data and mobile shopper preferences to generate actionable data and reveal valuable consumer insights. Creators of the Smart suite of products, a patented interactive proximity marketing technology, iSIGN enables brands to deliver targeted messaging, personalized offers and loyalty perks to consumer mobile devices on location and in real-time. iSIGN–s data gathering capabilities provide analytics on price points, typical purchases, in-store dwell time and other shopper metrics that identify emerging consumer behaviors. These insights enable smarter business decisions and provide ROI metrics for more transparent marketing. iSIGN delivers relevant, timely messages on an opt-in basis at no charge to consumers, transmitting rich media to consumer mobile devices via trusted, mature Bluetooth® and WiFi technologies without the restrictions associated with iBeacons and apps. Proven to increase brand engagement and customer loyalty, iSIGN generates preference-based, predictive “clean data” without compromising consumer privacy. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc.
Forward-Looking Statements
This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media–s business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions “anticipate”, “believe”, “plan”, “estimate”, “expect”, “intend” and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media–s current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
© 2014 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.
Contacts:
Media contact:
Emily Storz
SSPR
267-758-2642 (direct)
609-351-3592 (mobile)
Company contacts:
Ron Leman
Graphic Media
Rick Doyle
Engage Media
Steve Newman
The Convenience Network
Alex Romanov
iSIGN Media
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