PORTLAND, OR — (Marketwired) — 02/12/15 — As SXSW Interactive–s only official daylong programming dedicated to mobile, Mobile Saturday–s price of admission has always been a SXSW registration badge, unusually rainy weather, long lines wrapped around the block and standing-room only. The third annual Mobile Saturday is taking place March 14 at the Downtown Austin Radisson — a venue three times the size as years prior — giving more people the opportunity to hear the latest thinking on what–s driving mobile innovation and how leading businesses are achieving proven and dramatic successes today.
Urban Airship assembled an all-star line-up of customers, partners and experts to explore mobile–s hottest topics and will moderate five panel discussions throughout the day featuring representatives from: 451 Research, ABC News, AKQA, Breaking News (NBC), Forrester Research, Gimbal, HomeAway, Location Based Marketing Association, R/GA, Redbox, RetailMeNot, Starwood Hotels and Resorts Worldwide, Visa, Walmart and The Wendy–s Company.
Those interested in attending can to receive Mobile Saturday updates and be among the first to receive video recaps following the event, or follow @MobileSaturday on Twitter for live event updates. The full agenda for Mobile Saturday at SXSW includes:
The implications to marketing and advertising are massive since consumers who have curated your brand onto their devices don–t expect you to advertise to them, but rather un-advertise, i.e. serve them with personal value, not corporate jingles.
Arlie Sisson, Starwood Hotels and Resorts Worldwide, Associate Director, Mobile Product Strategy
Brendan Wright, Walmart, International Mobile Products
Sonia Nagar, RetailMeNot, Senior Director of Mobile
Brent Hieggelke, Urban Airship, CMO
Hear how leading brands systematically approach Mobile Onboarding, Activation and Retention (MOAR) to dynamically pre-program their success.
Ben Jones, AKQA, CTO
Peter Roybal, ABC News, Head of Mobile Products
Kimberlie Christen, Redbox, Senior Mobile Marketing Manager
Alyssa Meritt, Urban Airship, Head of Strategic Consulting
The digital world is flat, experienced as pixels on a screen, but mobile is round — it–s with you wherever you are and increasingly connected to everything around you. We are on the cusp of a new world of effortless experiences and serendipitous moments as consumers go from handy GPS directions to highly contextual, real-world experiences.
Ajay Waghray, HomeAway, Mobile Product Manager
Kevin Hunter, Gimbal, Chief Operating Officer
Cory Bergman, Breaking News (NBC), General Manager
Michael Richardson, Urban Airship, Co-Founder & Senior Director of Product
Panelists will discuss the latest trends and initiatives shaping the future of an already rapidly growing ecosystem of wearables and mobile services, shedding light on today–s successful strategies and demystifying the challenges and opportunities to navigate the course ahead.
Richard Ting, R/GA, Global Chief Experience Officer
Asif Khan, Location Based Marketing Association, Founder & President
Julie Ask, Forrester Research, Principal Analyst
Scott Townsend, Urban Airship, Director of Agency Programs
As retailers, mobile device makers, credit card companies and social networks battle it out for mobile payment supremacy, this critical mass around wallets will open up even more valuable opportunities to engage consumers and close the loop between acquisition and conversion across all channels.
Brian Kirby, The Wendy–s Company, Digital Marketing Manager
Jordan McKee, 451 Research, Senior Analyst
Jeremy Nicholas, Visa, Vice President, Digital Product Marketing
Stephanie Capretto, Urban Airship, Strategist
“Our work with today–s leading mobile innovators, puts us in a unique position to spark world-class debate that can help guide everyone through this new era of marketing and connect with consumers in more relevant and authentic ways,” said Urban Airship CEO and president Brett Caine. “SXSW Interactive is the perfect place for this exchange of ideas, focusing not only on what–s driving success today but on new developments shaping tomorrow–s opportunities.”
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management. Its solutions streamline the creation, delivery and management of highly targeted cross-platform mobile push messages, in-app messages, rich app pages, Apple Passbook passes and Google Wallet cards. With billions of messages and tens of thousands of passes delivered each month, Urban Airship–s technology sparks exceptional consumer experiences, drives app engagement and increases customer loyalty and lifetime value for the world–s largest retail, media & entertainment, sports and travel & hospitality brands. For more information, visit and follow us on Twitter @urbanairship.
Kent Hollenbeck (North America)
Matter Communications
971-245-4002
Adrian Ma or Joe Satari (EMEA)
Fanclub PR
+44 207 096 1375
Corey Gault
Urban Airship
+1 971-200-4507
You must be logged in to post a comment Login