DALLAS, TX — (Marketwired) — 01/26/15 — ., a leader in accelerating organic sales growth for banks, today announced that its Profitability Dashboards for OmniChannel Measurement won the . The Ignite Sales Profitability Dashboards for OmniChannel Measurement are a cloud-based analytics solution that gives retail banks unparalleled detailed visibility into channel performance.
The BIG Innovation Awards recognizes companies whose achievements stand above their peers and are making major impacts in today–s world. The winning organizations have led the way to new advancements and dramatic accomplishments in a variety of fields.
This recognition is a testimony to Ignite Sales– success in enabling its retail banking customers to transform their sales process, improve their account lift across product lines and deepen current client relationships through an OmniChannel experience. The results prove, up to 150% lift in account openings per sales interaction.
Ignite–s innovative Profitability Dashboards for OmniChannel Measurement provide banks the ability, for the first time, to measure the financial value of each of its channels. The biggest gap banks still have is a lack of a reliable mechanism for measurement of potential revenue per channel. It provides bank executives the insights and tools they need to manage channel sales effectiveness, close the gap on untapped profitability, and improve efficiency ratios. The solution provides the analytics and decision-support information in combination with Ignite–s Recommendation Engine which enables customer service reps and bankers to recommend best-fit banking products with customers at the point of sale.
“Improving channel profitability is one of the most pressing issues in retail banking today,” said Mitchell Orlowsky, chief executive officer at Ignite Sales. “Ignite–s solutions help banks significantly increase account openings while closing the gap between potential and captured revenue. We are honored that the Business Intelligence Group has recognized Ignite Sales– innovative approach to improving the sales process with a laser focus on customer engagement.”
The Business Intelligence Group was the first open source industry awards program with a mission of recognizing true talent and superior performance in the business world. Unlike other award programs, real business people with experience and knowledge judge the programs. The organization–s proprietary and unique scoring system selectively measures performance across multiple business domains, and rewards companies whose achievements stand above those of their peers.
is changing the way retail banks sell products and service their customers. Ignite–s services combine a recommendation platform with powerful analytics that match products to customer eligibility in real-time at the point-of-sale. American National Bank of Texas (ANBTX), Comerica, Sovereign/Santander, SunTrust, Central Bancompany and Rockland Trust are just a few of the retail banks that are using Ignite to increase customer acquisition, increase customer retention and optimize profitability. Ignite Sales is headquartered in Dallas, Texas.
Contact:
Laura MacSweeney
Red Javelin Communications
+1.781.395.6420
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