LOS ANGELES, CA — (Marketwired) — 01/14/15 — , the leading native advertising automation platform for marketers and publishers, today announced that Bonnier, Fodors Travel, OnCampus, MetroUS, and TechnologyGuide, a division of TechTarget (TTGT), have selected the company to power their native advertising programs.
Popular web sites using Nativo now include: Fodors.com; MetroUS; Bonnier titles including Working Mother, Popular Science, Popular Photography, Florida Travel Life, and Yachting Magazine; OnCampus properties; as well as TechnologyGuide, which includes NotebookReview.com, TabletPCReview.com, DigitalCameraReview.com, and Brighthand.com.
Publishers need a solution that not only onboards native ads but can be scaled across a network of sites. Nativo does both across all platforms by enabling publishers to immediately unlock new premium revenue streams, as well as deploy and manage multi-site campaigns — allowing them to achieve greater scale.
“We–re always looking for better ways to have our advertisers reach our audience,” said Sean Holzman, Chief Digital Revenue Officer at Bonnier Corporation. “We chose Nativo because the technology is easy to use, easy to scale, and superior to other options in the marketplace.”
“We considered building our own native offering but decided to partner with Nativo because we could bring a native offering to market in a much shorter timeframe than if we built this ourselves,” said Amy Panza, Publisher, TechnologyGuide Media Group. “We were not only impressed by how quickly we could implement their offering but also by the reporting that we have access to and, in turn, can provide to our clients. Plus Nativo–s smart team is willing to share knowledge to educate us about native.”
“We needed a native advertising platform partner whose technology could be easily implemented by student web developers across our network of college newspaper websites,” said Will Dunning, Principal at OnCampus. “Nativo–s technology is both flexible and intuitive, while offering our college newspaper partners a premium source of income.”
“We–re excited to continue to work with such a diversified group of top digital media publishers and help them solve their unique native advertising needs,” said Justin Choi, CEO at Nativo. “As native and the rest of the industry evolves, the deep domain expertise we–ve built by partnering with companies across all types of verticals will prove invaluable to supporting our customers– future business needs and maximizing their success with native.”
Nativo is the most advanced platform that helps publishers maximize scale, improve performance, and benefit from content-specific analytics. Designed ground up to serve content, the system allows publishers to onboard quickly and deploy campaigns easily. Automated A/B testing, automated optimization, support for multiple formats of in-feed and native, and integrations with Moat and SimpleReach make it ideal for publishers. Nativo also provides demand support for publishers that desire a complete native solution. To date, Nativo–s platform manages more than 3 billion native impressions per month providing scale and automation for more than 300 publishers.
first reported this story.
To learn more about Nativo–s advanced native advertising technology platform–s features and benefits, click .
Nativo is the leading native advertising platform, providing True Native Advertising at Scale for publishers and brand marketers. For advertisers, Nativo automates the syndication of brand content into truly native environments across thousands of quality publications with programmatic control and deep, actionable insights. For publishers, Nativo provides a complete native ad tech stack enabling easy activation, deployment, and management of native advertising campaigns across all digital screens including: desktop, mobile, and apps. Nativo works with more than 150 brands and 300 publishers.
is one of the largest special-interest publishing groups, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events, and product licensing. Bonnier Corp–s brands include Popular Science, Saveur, Field & Stream, American Photo, Destination Weddings, Cycle World, Working Mother, and Outdoor Life. Owned by Swedish based Bonnier AB, a multichannel media conglomerate operating in 15 countries.
The Fodor–s name has been synonymous with travel for more than 75 years. The award-winning guidebooks, website, eBooks, and mobile apps provide today–s traveler with up-to-the-minute information to over 7,500 worldwide destinations. Learn more at Fodors.com.
Metro is a free daily newspaper published in more than 100 major cities across Europe, North & South America and Asia. Metro has a unique global reach — attracting a young, active, well-educated Metropolitan audience of more than 18 million daily readers. Designed for a 20-minute read, the paper gives metropolitans all they need to know, Monday through Friday, during their morning commutes.
offers youth-focused marketing and media services that connect brands to college students. With 10+ years of experience and an extensive campus media portfolio, OnCampus is able to deliver high impact results on 5,000+ campuses across the US and Canada. In addition to media services, OnCampus partners with over 75 college newspapers, providing them with innovative digital advertising technologies, including Nativo–s native advertising platform. Titles include University of Arizona–s The Daily Wildcat (), Syracuse University–s The Daily Orange (), and University of North Carolina–s The Daily Tar Heel ().
TechnologyGuide provides a range of relevant product news and review information to consumers and business professionals that focuses on the application and implications of everyday technology. The in-depth content can be used to make more informed lifestyle and business technology purchase decisions. TechnologyGuide is part of TechTarget–s global media network of more than 100 technology-specific websites.
Diane Anderson
415-254-9086
You must be logged in to post a comment Login