SAN FRANCISCO, CA — (Marketwired) — 11/25/14 — A one-day executive event, “” will take place at the in San Francisco on Friday, December 12, 2014. Developed to provide business leaders, marketing executives and investors with crucial insight into the complex human capital management marketplace, the Master Class in HCM has become a strategic component in sales, marketing and product development planning.
The latest iteration of the class will explore the unique HCM market and its diverse subcultures, buying cycles, technical priorities and ecosystems. Because of these nuances, understanding the HCM buyer requires a long learning curve for those who arrive without a clear understanding of the market. To achieve competitive advantages in this complex arena, a solid understanding of the landscape and its realities and opportunities is essential.
The Master Class in HCM was designed to equip attendees, whether marketers, product developers, product owners, investors or executives, with a clear understanding of the HCM market, its dynamics, what–s been tried before and what has been proven to work. The end result is a greater understanding of product trends, key players in social media, the analyst community and the biggest areas to watch in regard to investors and M&A. And as most companies spend the month of December preparing for the new calendar year, this Master Class is delivered at an opportune time, while enabling companies to use the remainder of their 2014 budgets to improve their market stance.
Previous sessions have included venture-backed start-ups, mid-sized vendors, and Fortune 500 companies. Attendees with job titles ranging from vice president of worldwide sales, senior manager of public relations, chief executive officer, executive vice president, vice president of product management, HCM product manager, and director of marketing have reported positive returns on their investment.
The event will be in the HCM space: Jeanne Achille, CEO of The Devon Group and widely considered the world–s leading HR technology public relations expert; John Sumser, CEO and founder of HRExaminer.com magazine and principal analyst for KeyInterval Research, a firm specializing in mapping the complexities of practitioner experience in the HR Tech universe; and William Tincup, principal analyst for KeyInterval Research and one of the country–s leading thinkers on social media application for HR. They will lead a of sessions that explore the HCM marketplace from all angles, including:
, addressing the history, verticals, point solutions, platforms, suites and apps that comprise the current HCM landscape.
, which will provide insight into topics like data portability, speed to application, Insights as a Service (IaaS) and Big (HR) Data.
, on who HCM buyers are and what they care about, as well as the silos inherent in HR and their relative importance.
, providing actionable tactics that enable attendees to create sustainable relationships with analysts, journalists and bloggers covering the HCM category.
, which will offer best practices in identifying vulnerabilities and achieving competitive advantage.
“The HCM market is rife with ambiguity. Since HR buying decisions often involve massive change management initiatives, there–s a degree of risk that exceeds the typical corporate spend. It–s challenging for HR professionals to determine which systems and solutions can deliver enterprise value and process efficiencies,” said Achille. “Equally challenged are the technology vendors and service providers that are committed to addressing the needs of this buyer.”
Sumser commented, “To be successful in the HCM and HR technology markets, vendors must first gain a solid understanding of the different rhythms, sales cycles, risks and major players who populate this landscape. Our course fast-tracks this learning in an intense one-day knowledge transfer that would otherwise take months, if not years to gain.”
William Tincup shared, “Rather than teaching attendees how to be a more competent sales or marketing professional, we teach the techniques and tactics to get ahead in what is an increasingly complex industry. It is best suited for those with the grit and critical thinking skills to understand the magnitude of the possibilities in HCM, and what–s needed to drive sales and marketing results.”
A limited number of openings remain for the December event. Additional information about “The Master Class in HCM: Understanding the Marketplace, its Evolution, and its Future,” including registration details, can be accessed at: .
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