PORTLAND, OR — (Marketwire) — 07/18/11 — , the global leader in unified mobile, social and web analytics and engagement, announced today that technology industry veteran Jeff Clayton will join the executive team as vice president of sales for North America. With over three decades of experience, Clayton joins the executive team to drive strategic leadership for Webtrends in FY12 and beyond, following the company-s earlier this month of its highest bookings numbers in company history for FY11.
Clayton brings 30 years of experience in database marketing, marketing automation, workflow management, email, web analytics, behavioral targeting, search, and ad serving. He has previously held consulting, product development, business development and sales management positions with Fortune 100 through 2000 companies.
“We are delighted that Jeff is on board and eager to further energize our company at such a pivotal time,” said Alex Yoder, CEO of Webtrends. “His depth of experience will provide value to Webtrends as it continues to thrive as a full service marketing optimization firm with the most comprehensive and value-based technologies and strategic services.”
Most recently Clayton was the vice president of interactive solutions strategy for Merkle, the leader in Enterprise Database Marketing. In his role, Clayton developed technology solutions and created partner relations to support Merkle-s current digital analytics, integrated social marketing, mobile, site side optimization and analytically driven display media practices. As the VP of business development at Touch Clarity, Clayton played a key role in the company-s $62 million acquisition.
Additionally, Clayton has held vice president of sales and business development positions at Responsys, Double Click, Unica and ROI Direct.
Webtrends is the global leader in unified mobile, social and web analytics and engagement. We help marketers create, measure and improve campaigns for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.
Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
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Phone: 1-877-932-8736
Twitter: @webtrends
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Hope Frank
CMO, Webtrends Inc.
Contact Hope
@hopefrank
Molly Mulloy
VP, Zeno Group
P: 415-248-6335
Contact Molly
@prmolly
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