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77% of Consumers Do Not Trust the Security of Mobile Apps — SmartMetric Says New Consumer Survey Shows the Failure and Distrust of Old Verification Systems

NEW YORK, NY — (Marketwired) — 11/12/14 — SmartMetric, Inc. (OTCQB: SMME) Nearly 50% of consumers have been a victim of a data breach, according to a new research report released by RSA in conjunction with the Ponemon Institute. Surveying consumers in the United States it found that nearly half had fallen victim to at least one data breach and 45% say they are not confident they know all instances of when their personal information has been leaked.

Mobile payments ranked highest on the list in terms of expectations of security, yet 77% admit to not trusting the security of mobile apps. Seventy-one percent of respondents say they are most concerned about losing their password in a data breach.

When questioned about preferred authentication methods, a majority of respondents cited biometrics such as fingerprint verification as the ideal way to manage identities.

SmartMetric is the developer of Biometric fingerprint activated credit, debit and identity cards having successfully embedded a miniature fingerprint reader inside credit and identity cards. According to the President & CEO of SmartMetric, Chaya Hendrick said the in-card biometric identity verification solution of SmartMetric elevates the protection of consumers and banks to a whole new level of protection as we face an unrelenting avalanche in digital security breaches.

To find out more about the SmartMetric fingerprint activated cards please go to the company website .

Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

Office: 407-585-1080
702-480-9800

Chaya Hendrick
Office: 702-990-3687
Email:

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  1. SmartMetric Says the Day of the Password Is Numbered — JP Morgan Chase Data Breach Shows the Failure of Passwords
  2. Data Breaches Are Affecting Consumer Behaviour and Trust in Credit Cards — SmartMetric Says a Safer Card Is Needed
  3. SmartMetric Says Nearly Half of Consumers Say They Will Use Cash Rather Than Cards Because of Security Concerns
  4. More Americans Fear Identity Theft Than Terrorism With Nearly 39 Percent of American Victims of a Personal Security Breach — SmartMetric Revolutionary Biometric Credit Card Technology to Help Consumers in Data Theft Protection

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