VANCOUVER, BRITISH COLUMBIA — (Marketwire) — 07/14/11 — . (TSX VENTURE: VRW) announces that , the digital asset management system launched by its wholly-owned subsidiary , was one of three cloud applications introduced to present their experience on stage by , General Manager for global ISV partners at , in front of 1,500 attendees during a keynote held Monday at the (WPC 2011) – the worldwide annual gathering for partners.
“Taking advantage of the Windows Azure infrastructure, scalability and flexibility, David and his team have focused all their efforts on developing a first-class application,” comments Kim Akers, general manager for global ISV partners at Microsoft Corp. “MediaValet has truly embraced all that Windows Azure can do to help them deliver a Cloud-based Digital Asset Management System that has enormous potential for customers in a wide range of industries.”
David MacLaren, President and CEO of MediaValet and VRX Studios, spoke about their futile search for an existing Digital Asset Management (DAM) System, how they learned about cloud computing and that Windows Azure met their infrastructure needs. Having developed MediaValet, a 100% cloud-based, enterprise class, truly global, SaaS, DAM System, for their own use, the team quickly found that current customers and entire new markets were also looking for the same solution. Today, MediaValet is a stand-alone product available to all companies, in all industries.
“Gaining this kind of recognition by Microsoft at such a high-profile event has truly launched MediaValet onto the world stage,” comments David MacLaren, President and CEO of VRX Studios and MediaValet. “We greatly appreciate the attention by Kim Akers and the belief Microsoft has in our DAM system.”
David had also been invited by Microsoft to speak on a roundtable discussion. He joined top Independent Software Vendor (ISV) executives on Monday to speak about “Moving from Software to -Software as a Service- (SaaS)”: roundtable hosted by Yvonne Muench (Microsoft) – Panellists: Arthur Berrill (DMTI Spatial), David MacLaren, Markus Eilers (Runtime Software).
The Worldwide Partner Conference, which started with a keynote by Steve Ballmer, CEO of Microsoft, on Monday morning, continues until Thursday, July 14, 2011.
About MediaValet
MediaValet is a 100% cloud-based, enterprise class, truly global, Digital Asset Management system available to all companies in all industries as a stand-alone, SaaS, web-based application. MediaValet makes it effortless for companies with offices, staff, suppliers and customers to aggregate, organize, maximize the return on their digital assets no matter what computer or browser they-re using.
ABOUT VRX STUDIOS
Through a decade of growth, innovation and an unwavering commitment to quality, consistency and customer service, VRX Studios is the leading provider of Photography, Content Management and Licensing services to the global hospitality and travel industries. Through its comprehensive suite of products, covering , , and , , and , VRX helps hospitality and travel companies alike capture and showcase their brands to the world. To find out more about VRX Studios, its products and services, visit , , email or call 1.888.605.0059. To find out more about VRX Worldwide Inc., visit .
“Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.”
Contacts:
Asa Zanatta
604-408-1389
VRX Worldwide Inc.
1-888-605-0059
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