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New IDC Forecast Finds Worldwide Revenues for Marketing Software Solutions Growing to More Than $32 Billion in 2018

.2014 – A newly published International Data Corporation (IDC) study forecasts that revenues for marketing software solutions are expected to grow from approximately $20.2 billion in 2014 to more than $32.3 billion in 2018, with a compound annual growth rate (CAGR) of 12.4%. From 2014 to 2018, IDC estimates that organizations will spend a total of $130 billion on software for marketing departments.
Key market drivers include:
Changing consumer expectations
Competitive advantage gained by early adopters
Market investment by the world–s largest IT providers
Marketing as a Service (MaaS)
The rise of agencies and business process outsourcers (BPOs) as alternative providers
“Marketing organizations are rapidly adopting new technology to better serve their customers, increase efficiency, and drive measurable business performance,” said Gerry Murray, Research Manager with IDC–s CMO Advisory Service. “As a result, there is enormous market opportunity for suppliers. However, the market will see a number of transformations as it evolves from point solutions to platforms to marketing as a service. The full potential of this market will only be realized when technology, creative and technical services come together. How that happens will determine the winners and losers.”
The study, Software Solutions for Marketing 2014-2018 Forecast (IDC #251902) examines the software solutions for marketing market for the period from 2011 to 2013. The forecast covers 76 categories of software for marketing that are organized into four areas: interaction systems, content production and management, data and analytics, and marketing management and administration.

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world–s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com. Follow IDC on Twitter at @IDC.