NEW YORK, NY — (Marketwired) — 10/07/14 — today announced that Shelley Eleby has joined the company as Vice President of Marketing. The marketing veteran will focus on defining the company–s core messaging and illustrating how AudienceScience–s technology fulfills the needs of global interactive marketers looking for increased transparency and data ownership.
Eleby brings nearly two decades of experience in strategic planning, product development and marketing for advertising technology companies and data-driven startups. She recently served as head of client services at Moat, a SaaS analytics company, where she led client communications and engagement. Prior to that, Eleby served as vice president of marketing services for quadrantONE.
“We–re excited for Shelley to join our team at this critical point in the evolution of advertising technology,” said Mike Peralta, CEO of AudienceScience. “Global marketers are investing heavily in interactive advertising, but we–re still in a transition period full of questions about capabilities, differentiation and ROI. Shelley–s years of experience managing clients and developing ad technology messaging will help us share AudienceScience–s value with marketers who are looking to take ownership of their data and technology.”
AudienceScience is a global advertising technology and services company that puts marketing science firmly in the hands of the advertiser. The AudienceScience Gateway Enterprise Advertising Management System combines control and ownership of data with 100% media spend transparency. This gives advertisers a complete view of how every dollar spent goes towards reaching their desired consumers across online display, video and mobile media. A SaaS-based technology, AudienceScience Gateway enables advertisers to store and analyze on and offline data, build proprietary audiences, and target those audiences in real time and all within a single closed-loop system. With industry-leading audience targeting, data segmentation, a combined DSP/DMP, and comprehensive analytics, AudienceScience is the only company that enables brands to take full ownership of their marketing including data, technology, budget and — most critically — customer relationships.
WIT Strategy, for AudienceScience
Mark Naples
215.772.1229
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