PETALUMA, CA — (Marketwired) — 11/12/13 — MarketLive, the leading Total Commerce platform for high-growth merchants, today officially unveiled its -Customer Driven Commerce- vision and product strategy.
Customer Driven Commerce is MarketLive-s corporate philosophy as well as the vision behind its product roadmap moving forward. Customer Driven Commerce provides technology, tools and strategy in an integrated solution designed to promote truly meaningful customer relationships by optimizing every client interaction — regardless of touchpoint. This visionary approach is delivered through a series of themed product suites, including Retail CRM supported by Personalization and Segmentation, Empowered Merchandising, Optimized Client Experience and Insightful Analytics. With these suites of product functionality integrated into one Total Commerce platform, serving all channels and all touchpoints, merchants are able to respond to individual shopper preferences and channel-path-to-purchase characteristics with dynamic content, merchandising and interface displays to increase on-the-spot conversion, reduce cart abandonment, boost order size, and drive revenue.
“MarketLive-s vision for Customer Driven Commerce is the right path for mid-market businesses engaged in B2C and B2B commerce. Their innovative and nimble solutions enable their customers to launch engaging shopping sites quickly and easily,” said Christine Dover, Research Director for Digital Commerce at IDC.
Customer Driven Commerce includes the following suites of functionality, integrated in one platform to drive Total Commerce:
Collection of customer data from all channels and touchpoints, enabling a true 360 degree view of the customer.
Analytics are layered into the solution at every level, providing insight into customer behavior, predicting best promotional strategies and helping to drive optimization.
Data and analytics are used to segment your customers into like groups and to create truly personal, one-to-one marketing strategies.
A retail focused version of the customer relationship management concept, Retail CRM provides a marketing database integrated with your commerce platform, allowing you to create targeted programs, targeted messaging and optimal campaign strategies for driving revenue and loyalty.
Extending our current capabilities, these features provide self-serve, dynamic capability for automated merchandising.
This set of rich features ensures every customer touchpoint creates the best possible brand experience for that shopper — whether it be via responsive design on a mobile or tablet device, through clienteling at a portable POS or through well-targeted advertisements or emails.
MarketLive is the only eCommerce platform to go beyond simply automating omni-channel commerce to actually providing the tools to target, personalize, and constantly optimize and improve every customer interaction in order to grow lifetime customer value and loyalty. Data from across a range of channels, devices and customer actions is integrated into a powerful marketing database, providing a 360 degree view — and then this information is made actionable with a suite of tools to develop effective campaigns, tailor merchandising, and individualize content to give shoppers the best possible retailing experience every time they touch your brand. With Customer Driven Commerce, MarketLive is moving from providing omni-channel commerce solutions to enabling Total Commerce.
“Since the first day we started this company in 1995, we-ve believed that the customer needs to be at the center of everything that we do. We pioneered the all-inclusive eCommerce technology platform as a hosted service, and now we-re moving beyond eCommerce features and functions,” said Ken Burke, founder and CEO of MarketLive Inc. “Our Total Commerce approach enables merchants to build personal, one-to-one shopper experiences. Our merchants will have the power to manage their customer relationships and brand experiences across their entire commerce universe, driven by the combination of a marketing database providing a 360 degree view of the customer, analytics helping determine next best strategies, retail CRM to enable targeted promotions and messages, all published through customer facing features like Portable POS and responsive design enabled mobile and tablet templates. This rich combination of capabilities optimizes every customer experience by letting merchants anticipate market dynamics, provide differentiated brand experiences and compete successfully in a rapidly changing retail environment.”
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Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive-s best practices-based Intelligent Selling® methodology enable merchants to enhance their customers- experience online while dramatically improving acquisition, conversion, and retention rates.
The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.
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Renee Newby
Rocket Science PR, for MarketLive
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