ExxonMobil Brings Upper Zakum Project to Life With MultiTouch-s Interactive Displays

NEW YORK, NY — (Marketwired) — 11/04/13 — has announced the use of its interactive displays by HUSH, ExxonMobil-s Design Agency, to present the history and plans for its Upper Zakum oil field project. HUSH selected MultiTouch-s MultiTaction interactive touch displays for its Enriched Reality technology.

The Upper Zakum field is located about 50 miles northwest of Abu Dhabi and produces millions of barrels of oil daily. The interactive installation encapsulates the real-time technical nature of operations at Upper Zakum. New York-based design agency, HUSH, leveraged MultiTouch-s new Cornerstone 2 SDK to develop the application to demonstrate environmental, financial and production insights about the project.

“We designed a visually-stimulating interactive installation to tell ExxonMobil-s complex story in a very simple way,” said Erik Karasyk, Creative Partner at HUSH. “Using MultiTouch-s displays, we are able to provide optimum touch and object recognition for an intuitive user experience.”

MultiTouch-s new Cornerstone 2 SDK utilizes the scalability and advanced object tracking features of MultiTaction Cells to give users the best interactive experience in the market. With MultiTouch-s Enriched Reality technology, users are able to move physical acrylic lenses across the display to access information on different locations of the oil field.

“The Upper Zakum project attests to the excellent standards of MultiTouch-s Cornerstone 2 SDK,” explains Timo Korpela, General Manager of MultiTouch. “There are unlimited ways to use Enriched Reality in corporate communication, education and retail applications but this stunning application will surely lead the way in terms of visual presentation.”

You can check out a video of the installation here,

For more information on MultiTouch, please visit , as well as the MultiTouch YouTube channel at , and for further MultiTouch updates.

MultiTouch is a leading developer of interactive display systems, based on proprietary software and hardware designs. The company is headquartered in Helsinki, Finland, with U.S. offices in Silicon Valley, California, New York City and an office in Singapore. The company-s systems are currently in use in more than 50 countries around the globe. For more information, please visit .

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Katie Blair
Vantage PR for MultiTouch
407.767.0452 x229

  displays, enriched-reality, interactive-installation, multitaction, multitouch, upper-zakum