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Ericsson deploys flexible data charging for Vodafone Egypt

STOCKHOLM, SWEDEN — (Marketwired) — 09/04/13 —

* Ericsson deploying Mobile Broadband Charging in partnership with
Vodafone
Egypt

* Mobile users will have the ability to top up data plans on the go –
improving flexibility, personalization and user experience

Ericsson (NASDAQ: ERIC) (OMX: ERIC) has been chosen by Vodafone Egypt to
deploy Ericsson
Mobile Broadband Charging (MBC), which will provide up to 10 million users
with
a vast array of data options and more flexible on-demand subscriptions.

Ericsson-s MBC allows mobile users to personalize both prepaid and postpaid
data
usage plans in real time. This solution, which is being integrated into the
operator-s existing Ericsson Charging System, gives users the flexibility
to
utilize the best plan for their needs at any time. Already fully
implemented for
all Vodafone Egypt-s prepaid data users, the system will soon be rolled out
for
postpaid subscribers – with the total subscriber base expected to top 10
million
data users in 2014.

“We always aim to provide our customers with innovative services that are
personalized,” says Abdelfattah Mabrouk, Charging & Mediation Head of
Department
at Vodafone Egypt. “Ericsson-s MBC allows us to do that on a whole new
level,
and provides superior capabilities for data charging. Mobile users do not
want
to be left without access to mobile data after they unknowingly reach their
data
limits. Ericsson-s innovative solution gives us the flexibility to offer
consumers immediate top-ups without penalties.”

The new business support solution (BSS) gives subscribers the option of
buying
daily service packages and data plans and to set up automatic bundle
renewal
upon depletion of an assigned quota or time. MBC provides an alert feature,
which allows users to see the percentage of the current data plan that has
been
consumed, allowing them time to buy more data if necessary.

Anders Lindblad, President of Ericsson, Region Middle East, says:
“Technology is
now integrated into almost every aspect of our lives. In the transition to
what
we call the Networked Society, where everything is connected in real time,
consumers are rapidly adopting smartphones and relying on them for everyday
activities. MBC helps these subscribers to utilize data plans that suit
their
needs.”

NOTES TO EDITORS

Ericsson Broadband Charging

Ericsson OSS and BSS:

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Ericsson is a world-leading provider of communications technology and
services.
We are enabling the Networked Society with efficient real-time solutions
that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
40 percent of the world-s mobile traffic goes through Ericsson networks and
we
support customers- networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden.
In
2012 the company-s net sales were SEK 227.8 billion (USD 33.8 billion).
Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

Ericsson deploys flexible data charging for Vodafone Egypt:

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Source: Ericsson via Thomson Reuters ONE

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
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