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Ericsson ConsumerLab: Place-shifting newest TV and video viewing habit

STOCKHOLM, SWEDEN — (Marketwired) — 08/28/13 — Ericsson (NASDAQ: ERIC) (OMX: ERIC)

* 72% of respondents watch TV and video on mobile devices each week

* Content watched in separate chunks of time, but seamlessly on different
devices and in different situations

* More than 40% of respondents over age 65 watch on-demand content

* Consumers rank “à la carte” video content as a
top-five aspect of their
viewing experience

New attitudes toward television viewing become clear in a new report from
Ericsson (NASDAQ: ERIC) ConsumerLab.

This is the fourth annual report looking at consumer trends in the TV area.
Among the new findings, 72% of respondents say they use mobile devices to
watch
video at least weekly, and 42% of them do so outside the home. 75% of
people
multi-task by using mobile devices while watching TV.

Another new trend is that people are watching one piece of content across
several locations and times. Ericsson ConsumerLab calls this
“place-shifted
viewing”. And, 41% of respondents aged 65-69 watch streamed
on-demand or
time-shifted video more than once a week.

Anders Erlandsson, Senior Researcher at Ericsson ConsumerLab, said: “When
the TV
industry began talking about mobile TV, everyone assumed it was going to
consist
mainly of professionally-made shorter video clips. Now, we see a really
interesting twist on that story. People are indeed watching shorter video
sessions, but they create the video clips themselves by pausing and
resuming
full-length TV shows and movies whenever it suits them.

“We also noticed that there is a continuing re-definition of television and
video among consumers. Given that 82% of people use YouTube or similar
services
at least monthly, we had to wonder whether watching a recipe online in the
kitchen counts as -watching TV- or just -getting instructions-,” Erlandsson
continued.

In fact, over half of the respondents state that their computer and
internet
connection are integral parts of their TV and video consumption habits.
Those
tools enable viewers to pick and mix what, how, and when they watch –
similar to
making a selection at a restaurant.

Erlandsson continued: “The quest has begun to become the first easy to use,
à la
carte TV solution provider that aggregates consumer TV and video needs.
Consumers rank having an à la carte TV offering as the fifth most
important
aspect of their viewing experience.”

All varieties of watching multimedia are important, and none is emerging as
a
clear favorite among consumers. Erlandsson continued: “Previously, we have
seen
rapid growth in on-demand viewing. Now we are seeing that trend taper off
somewhat, but among people aged 55-59, the growth is dramatic – with an 18%
increase in on-demand viewing more than weekly since 2011.

All in all, it-s not yet time to say goodbye to classic television viewing.
“Linear TV still has an important role for consumers, and we don-t see any
decline in frequency of usage. For example as many as 36% of respondents
feel
that watching live sports is a very important part of their TV habits,”
Erlandsson said.

The research was done in Brazil, Canada, Chile, China, France, Germany,
Italy,
Mexico, Russia, South Korea, Spain, Sweden, Taiwan, UK and the US. In all,
30
home interviews in four major cities and 15,000 online interviews with
broadband
users were conducted. Ericsson ConsumerLab studies people-s behaviors and
values, including the way they act and think about ICT products and
services.
Ericsson uses the research to prepare its network solutions and services so
that
operators can provide the right services to consumers.

NOTES TO EDITORS

Read the full report here

All ConsumerLab reports can be found at

Download high-resolution photos and broadcast-quality video at

Ericsson is a
world-leading provider of communications technology and services.
We are enabling the Networked Society with efficient real-time solutions
that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
40 percent of the world-s mobile traffic goes through Ericsson networks and
we
support customers- networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden.
In
2012 the company-s net sales were SEK 227.8 billion (USD 33.8 billion).
Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

ConsumerLab: Place-shifting newest TV and video viewing habit:

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