PALO ALTO, CA — (Marketwired) — 08/27/13 — moTwin, a leading enterprise mobile platform provider, announced today a new version of its award-winning moTwin Platform 3.2. Aimed at enabling companies to quickly and easily develop and operate enterprise-level mobile applications that satisfy both user expectations and backend requirements, the moTwin Platform allows companies to successfully move to mobile, ensuring a “mobile right” experience. It is the only platform that addresses mobile-specific challenges like enterprise integration, real-time content delivery, and personalized user experience.
Today, companies spend too much time and resources on refactoring their aging backends to meet their mobile team-s requirements, including exposing new services, using new protocols, assessing security impact, etc. Not enough time is spent optimizing the mobile experience. As a result, applications often fail to meet user expectations. By achieving a “mobile right” strategy, the moTwin platform is able to quickly enable mobile applications that deliver a unique user experience the first time around while satisfying the rigorous backend and cloud integration requirements.
Specific enhancements aimed at a “mobile right” experience include:
“Context Awareness” library for personalized content delivery
Standards-based network resilient communication protocol
Unified and in-app rich notification capabilities
API adaptation and orchestration for optimal data transfer
The moTwin Platform 3.2 enables companies to utilize existing systems, while creating a new mobile user experience. With an enhanced focus on real-time and context-aware functionality, the moTwin Platform will enable companies to avoid the “mobile cliff,” a term used to describe the failure of mobile implementations. In a paper () published today, moTwin details the key challenges that prevent a successful mobile deployment. These challenges revolve around three pillars: real-time performance, integration with backend/cloud infrastructure, and context-aware functionality.
“Mobile applications for enterprise companies require a new approach, a new generation of tools, to succeed,” said Claude Lemardeley, CEO of moTwin. “Companies must deliver complementary services to existing systems, reimagine existing backend services through experiential interfaces, and rethink application workflow based on new behaviors and mobile-specific capabilities. If any of these critical requirements are missed, the consequences can be disastrous. moTwin Platform aims to help companies soar over the edge of the -mobile cliff- by addressing each and every requirement in a single platform.”
moTwin Platform 3.2 relies heavily on open-standard technology with full support of the WebSocket protocol. It is developer-friendly, featuring built-in tutorials and sample projects for iOS, Android and HTML5 applications. It is available for Windows, Linux, and Mac OS X environments.
Since shipping its moTwin platform in 2012, moTwin has seen significant market penetration. Customers worldwide have experienced the benefits of the moTwin platform, including Betclic (), an online gaming company that used moTwin to develop a mobile app for betting throughout Europe.
“We recognized a tremendous business opportunity in expanding our online sport betting service to mobile, and we knew our vendor selection was critical,” said Isabelle Andrés, CEO of Betclic Everest Group. “moTwin was the only solution that offered real-time mobile platform and context-aware capabilities which deliver personalized content to each and every customer. We redefined the online betting experience with moTwin, and our mobile business revenue has grown significantly — far exceeding our expectations. As a result, we now have 35 percent market share in the French online sport betting market.”
A trial version of the platform can be downloaded at
For more information contact:
moTwin enables enterprises to build and deploy the best mobile applications and provide compelling value to their customers. The company-s flagship moTwin Platform is a development and runtime platform designed to quickly and easily deploy business critical mobile services that deliver the performance today-s users demand. With a unique focus on both customer usability and backend/cloud integration, moTwin delivers a “mobile right” solution for its enterprise customers worldwide. moTwin has offices in Palo Alto, California; Grenoble, France; and Frankfurt, Germany.
Media Contact:
Diane Orr
Orr & Company
408.358.1617
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