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Hitachi Data Systems Delivers Simplified Data Center Management of Virtual Environments for oXya

SANTA CLARA, CA — (Marketwired) — 08/21/13 — Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced that it has successfully delivered Hitachi Unified Compute Platform (UCP) Pro for VMware vSphere® converged infrastructure for oXya, a leader in SAP technical services and hosting solutions. oXya helps both midsize and global organizations increase the efficiency and flexibility of their SAP infrastructure and support operations. They provide technical services and hosting solutions for over 190,000 SAP users worldwide, across all industries including: manufacturing, retail, chemicals, administration, energy, transportation, and high-tech.

oXya was looking at various vendors and solutions to support their suite of SAP focused offerings (Managed Cloud services, Hosting Services, Consulting Services and Outsourcing services) and wanted to work with a single vendor that could provide the entire stack. The team at oXya determined that UCP Pro provided them with significant advantages, such as fast time to value through pre-configured systems, unified management and rapid provisioning of virtual environments to onboard new SAP customers. Their first deployment was a success, and new customers can benefit from the robust architecture with their own dedicated UCP Pro.

HDS will spotlight its virtualization and cloud technologies in VMware environments and feature demonstrations and breakout sessions at VMworld® 2013, August 25-29, at Moscone Center in San Francisco.

“With broad integrations with VMware and a single converged platform, customers continue to select Hitachi Data Systems in VMware environments,” said Asim Zaheer, senior vice president, Worldwide Marketing, Hitachi Data Systems. “HDS is continuing its focus on delivering maximum possible IT efficiency and flexibility for businesses and service providers as they transform their operations and deliver IT as a Service.”

“Hitachi UCP Pro provides great value to us in terms of operational efficiency, cost effectiveness and meeting customer SLAs,” said Mel Du Boullay, chief technology officer of US Operations, oXya. “We are better equipped to support customers with just-in-time requirements and anticipate needing less man hours to do more, much better.”

Since 2002, Hitachi Data Systems and VMware have delivered innovative, end-to-end virtualization for storage consolidation, backup and archiving, business continuity and storage management. As an Elite partner in the VMware Technology Alliance Partner (TAP) program and a VMware Ready program partner, HDS bridges the gap between server and storage infrastructures in customers- data centers. HDS also helps customers optimize the operational efficiency and resiliency of their IT environments to save significant costs.

Attendees of VMworld 2013 can experience the full technical capabilities and customer benefits of integration among HDS and VMware technologies. HDS will demonstrate the power of its technologies for VMware environments through presentations, in-booth demonstrations and videos in Booth 1037. Speaking sessions include:

Transform your data center to a private cloud with convergence and automation
Hu Yoshida, Bill Zietzke – Hitachi Data Systems, Ed Wiegner – oXya
Tuesday, August 27, 5:30PM-6:30PM

Designing Scalable, High-Performance End-User Computing Solutions with Converged Infrastructure Cells
Henry Chu, Hanoch Eiron
Wednesday, August 28, 10:00AM-11:00AM

Best of Both Worlds: FC and/or Ethernet NFS for VMware vCloud® and Horizon Suite: Maximize Your Options
Paul Morrissey, David Shyu
Monday, August 26, 4:00PM-5:00PM

How to Deploy vCloud Suite® with a Resilient NFS Storage and an Automated Network Fabric Infrastructure
Paul Morrissey, Marcus Thordal (Brocade)
: Thursday, August 29, 2:30PM-3:30PM

In booth demonstrations and presentations will highlight:

How to quickly deploy new applications and services with Hitachi UCP Pro for VMware vSphere®

Hitachi and Cisco solutions for multi-vendor cloud deployment

Enterprise NFS/NAS solutions for VMware vSphere® and VMware Horizon View

Extreme VM scalability with 100 Million VM-level snapshots for backup and cloning

Next-generation VMware Virtual Volumes and policy-based storage

How you can reduce copies of data with a simple policy based workflow solution with Hitachi Data Instance Manager

Reliable data protection and recovery for VMware environments

Accelerate application performance with flash storage

oXya – first-hand experience with UCP Pro

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Hitachi Data Systems provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our customers gain compelling return on investment (ROI), unmatched return on assets (ROA), and demonstrable business impact. With approximately 6,000 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Our products, services and solutions are trusted by the world-s leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at .

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company-s consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. For more information on Hitachi, please visit the company-s website at .

© Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a trademark or registered trademark of Hitachi, Ltd. Innovate With Information is a trademark or registered trademark of Hitachi Data Systems Corporation. IBM and System Storage DS are trademarks or registered trademarks of International Business Machines Corporation. All other trademarks, service marks, and company names are properties of their respective owners.

VMware, VMworld, Horizon View, VMware Ready, VMware vCloud and VMware vSphere are registered trademarks or trademarks of VMware, Inc. in the United States and other jurisdictions. The use of the word “partner” or “partnership” does not imply a legal partnership relationship between VMware and any other company.

Stefani Finch
(408) 499-7349

Brandi Ellerbee
(512) 638-5327

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