IRVINGTON, NY — (Marketwired) — 08/14/13 — Leading social marketing company House Party announced today that it has expanded its product portfolio with Chatterbox . Leveraging House Party-s powerful proprietary platform, Chatterbox offers brands a new way to drive trial and spread brand advocacy and recommendations, online and off, for high return on investment.
“Chatterbox is a natural extension of our House Party platform,” said Chris Maher, House Party CEO. “We-ve seen significant market demand for Chatterbox — both as a stand-alone program and also paired with our core House Party campaign — to create more sustained engagement, social advocacy and WOM. Think of Chatterbox as House Party-s iPad mini — a lighter, less expensive version of House Party, but a great and valuable addition to the product mix.”
Chatterbox campaigns deliver an individual brand experience, whereas House Party campaigns deliver a shared brand experience. For each seven-week campaign, Chatterbox leverages House Party-s community of socially active advocates and/or taps into the brand-s existing fan base to inspire user-generated content, drive trial and social media activity, and generate product reviews and insights. The House Party community personifies “social,” with twice the number of Facebook friends, three times the presence on Twitter and Pinterest, and a track record of making three times more brand recommendations online, compared to the general population. Chatterbox Central provides each brand with its own digital home, offering real-time consumer engagement and social media amplification.
“REDBOOK and our advertisers are always looking for cost-effective, turnkey solutions to get thousands of samples into the hands and conversations of socially savvy advocates,” said Robyn Mait Levine, associate publisher, Integrated Marketing. “We-ve talked about the notion of a -House Party without the Party- and are thrilled to see it come to fruition as Chatterbox.”
Like a House Party campaign, Chatterbox includes industry-leading insights and analytics. For every campaign, House Party measures the reach and impact, online and off, using a rigorous and transparent methodology, honed over the years with leading measurement thinkers and tools, from the likes of Nielsen, Kantar, WOMMA and Radian6.
For consumers, Chatterbox brings fans closer to the brands they love. Chatterbox advocates (like House Party hosts) are selected based on the brand-s target audience and are carefully recruited to meet the brand-s demographic, psychographic and social requirements. Once selected, each advocate receives a “Chat Pack” with everything needed for a positive in-home brand experience that can be shared with friends online and off, including product samples and special offers that drive hands-on product trial and social spread. Throughout the campaign, advocates interact with the brand and each other at Chatterbox Central.
Unlike some advocacy programs that feature gamification, Chatterbox does NOT use points or rewards to incent advocates to talk about brands. House Party has the unique ability to identify and activate qualified and authentic brand advocates who provide genuine recommendations and reviews.
About House Party, Inc.
House Party is a social marketing platform that drives consumer recommendations to build brands and increase sales. Our in-home parties — hosted by influential brand advocates and scaled through social media — generate unmatched engagement, advocacy and lifts for the world-s best loved brands. Visit us at . Follow us @HousePartyInc.
Media Contact:
Audrey Mann Cronin
Mann Cronin PR
914-861-2009 – c
914-260-9651 – o
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