VANCOUVER, BRITISH COLUMBIA — (Marketwired) — 08/01/13 — announced today that it has
secured an additional $165 million US in capital for its Series B Financing
round, in order to continue meteoric growth and dominance as a social
relationship platform. The latest deal, representing one of the largest
rounds of global venture capital funding, is a co-investment led by , with participation
from and existing investor, .
Recently celebrating its 4th birthday, HootSuite pioneered the category of
social media management. Today, HootSuite has more than 7 million users in
nearly every country around the world who use its secure, social
relationship platform for social media management, social marketing, social
customer service, and social selling.
HootSuite-s has been driven by increased
demand among global organizations. Enterprise customers include PepsiCo,
Virgin, Orange, Sony Music, HBO, WWF, UPS, Panasonic, and 237 of the
Fortune 500 companies.
Over the last year, HootSuite has grown its staff from 180 to well over 300
located in Vancouver, Toronto, San Francisco, New York, Hong Kong, London,
Sydney, and others. Building on this momentum, HootSuite will use the
additional financing to continue expanding its global reach, accelerate
product growth and innovation, invest in additional sales and marketing
resources, and continue evaluating strategic acquisition opportunities.
“HootSuite-s goal is to empower people and brands to reach global
markets using social media — to help them connect, inform, and succeed
like never before,” says , CEO of HootSuite. “This
capital gives us additional resources to expand quickly and strategically
into new markets, innovate rapidly, and deliver on our vision around the
world.”
“As demonstrated by their remarkable growth and widespread adoption,
HootSuite clearly leads the market in the development and delivery of a
social relationship platform,” says Jeff Lieberman, Manager Director
of Insight Venture Partners. “Insight-s investment will help HootSuite
capitalize on the global demand for their solutions, and accelerate the
company-s pace of product innovation.”
“As the first institutional investor and largest pre-IPO owner in
Facebook, we have long believed in the inevitable relevance of social
networks and social media at the consumer level,” says Ryan Sweeney,
Managing Partner of Accel Partners. “What-s become apparent is that
social channels are also becoming THE manner in which small businesses
through the Fortune 500 are opting to communicate with their customers and
target markets. By every metric HootSuite-s social relationship platform is
powering this evolution in corporate communications, and we are thrilled to
now be their partner as they continue to scale.”
“In 2012, OMERS Ventures invested in HootSuite because we believed in
the integration of social media within the enterprise,” says John
Ruffolo, Chief Executive Officer of OMERS Ventures. “Since then,
HootSuite has shown the market that this trend is not only important, but
mission critical for any company looking to be relevant. We are committed
to helping the team become the dominant player in this market.”
With this investment, Jeff Leiberman, Manager Director at Insight Venture
Partners, Ryan Sweeney, Managing Partner at Accel Partners, and John
Ruffolo, Chief Executive Officer of OMERS Ventures have joined HootSuite-s
Board of Directors. Further financial terms of this deal have not been
disclosed.
More Information:
Blog Post:
Q2 2013 Press Release:
Media Kit:
Visit HootSuite at Upcoming Events: ,
About HootSuite
HootSuite is a social relationship platform for businesses and
organizations to collaboratively execute social media strategies across
multiple social networks from one secure, web-based dashboard. Launch
marketing campaigns, identify and grow audience, and distribute targeted
messages using HootSuite-s unique social media dashboard. Streamline team
workflow with scheduling and assignment tools and reach audiences with
geo-targeting functionality. Invite multiple collaborators to manage social
profiles securely, plus provide custom reports using the comprehensive
social analytics tools for measurement. Key social network integrations
include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of
social content apps for YouTube, Instagram, Tumblr and more. To learn more,
visit: .
About Insight Venture Partners
Insight Venture Partners is a leading global private equity and venture
capital firm investing in software, eCommerce, Internet, and data-services
companies. Founded in 1995, Insight has raised more than $7.6 billion and
made more than 190 investments worldwide. Insight-s mission is to find,
fund, and work successfully with visionary executives who are driving
change in their industries. Insight provides them with practical, hands-on
growth expertise to foster long-term success. For more information on
Insight and all of its investments, visit .
About Accel Partners
Founded in 1983, and managing over $9.6 billion in capital, Accel Partners
has a long history of partnering with outstanding entrepreneurs and
management teams to build world-class businesses. Accel today invests
globally using dedicated teams and market-specific strategies for local
geographies, with offices in Palo Alto, California, New York City, London,
and Bangalore, as well as in China via its partnership with IDG-Accel. For
more information, visit:
About OMERS Ventures
OMERS Ventures is the venture capital investment arm of OMERS, one of
Canada-s largest pension funds with nearly $61 billion in net assets. It is
an initiative of OMERS Strategic Investments (OSI), an investment entity
with a mandate to build long-term strategic relationships with like-minded
partners. As both an institutional angel investor and a later-stage
investor, OMERS Ventures is looking for successful companies with
significant growth potential and market opportunities. We are seeking
like-minded partners with a shared vision of building a vibrant and
successful knowledge economy. For more information please visit .
Contacts:
HootSuite
Sandy Pell
Communications Manager
Twitter: @HootSandy
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