BOSTON, MA — (Marketwired) — 07/24/13 — , Inc., the enterprise mobile application management (MAM) pioneer, today announced that has tapped Apperian for its rollout of hundreds of iPads across its global sales team. Apperian leveraged its deep industry expertise and its EASE Platform to deploy and manage a series of hand-picked business apps that will help drive productivity for New Balance-s growing mobile sales force. Once appropriate business apps were selected, Apperian leveraged its technology to deploy and fully manage the apps and data across all the iPads within 24 hours.

“We-re always looking for new ways to leverage technology to improve business processes and drive efficiency,” said Steve Prince, Director of Sales Operations at New Balance. “Mobile platforms like the iPad present a huge opportunity to boost productivity and ultimately drive sales — especially in an industry that moves as quickly as ours does and Apperian-s knowledge and technology made the sales team-s transition seamless.”

“The iPad in the enterprise presents a number of opportunities — especially as the workforce becomes increasingly mobile,” said David Patrick, CEO at Apperian. “We analyzed New Balance-s current sales workflow and pinpointed opportunities where an iPad and specific business apps could enhance productivity and efficiency substantially. Now, New Balance-s sales force has secure access to timely business information from wherever they are, which has an impact on customer experience and sales.”

Apperian-s EASE Platform helps businesses with enterprise iPad management and sits at the center of their mobile strategy. The technology is the system of record for managing mobile applications in the enterprise and provides IT organizations with a rock-solid way to protect what matters most — the apps and data. Apperian-s workflow-based approach manages every stage of the mobile app lifecycle and makes it easy for IT departments to handle the complexity of supporting ever-changing versions of apps, operating systems and devices.

To learn more about Apperian and its EASE Platform please visit: .

Apperian is the leading provider of technology. The company-s EASE platform delivers services that enable many of the world-s largest corporations to securely manage the full lifecycle of mobile apps for iOS, Android and BlackBerry. Apperian is empowering the liberated enterprise to support the BYOD revolution by letting employees leverage personal tablets and smartphones to increase productivity. Headquartered in Boston, Apperian has been named one of the Top Places to Work by the Boston Globe and continues to get recognized by the industry for its unique and innovative approach to mobile application management.

Apperian, EASE, Mobility Transformed and Epicenter are trademarks of Apperian, Inc. in the United States and other countries. Other company and product names may be trademarks of their respective owners.

For more information about Apperian Inc. and its technology, please visit or follow the company on Twitter at .

Caitlin Leddy
SHIFT Communications
+1 (617) 779-1830

  customer-experience, enterprise-applications, enterprise-mobility, mobile-application-maangement