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Stock Exchange of Thailand Improves Business Operations and Consolidates IT Infrastructure With Cisco Data Center Architecture

BANGKOK, THAILAND — (Marketwired) — 07/17/13 — The Stock Exchange of Thailand (SET) has implemented Cisco-s (NASDAQ: CSCO) Data Center architecture to increase operational flexibility, improve its business operations and streamline its online trading platform.

With the intense competition in capital markets, SET has used innovative and proven technology from Cisco to develop new models of trading, improve management, support service expansion and facilitate new offerings to meet rapid changes in investors- demands.

SET decided to upgrade and strengthen its IT infrastructure with networking, data center and security solutions to boost the global competitiveness of Thailand-s capital market.

Utilizing Cisco Unified Fabric technology to virtualize server interfaces and consolidate server traffic management, SET has significantly improved system performance and consolidated distributed data centers effectively. The Cisco Unified Computing System (Cisco UCS®) helps SET improve its productivity, increase flexibility and quickly respond to the rapid changes of their business environment. Cisco UCS is designed to help reduce investment costs of connectivity technology that links servers with networking and storage resources by helping to reduce requirements for adapter cards, cables and switch ports. Cisco UCS supports 10 Gigabit Ethernet, enabling faster storage connection.

The integrated network in the SET data center comprises Cisco UCS B200 M3 Blade Servers installed in the Cisco UCS 5108 chassis and Cisco UCS 6248 UP fabric interconnects. Cisco fabric interconnects provide end-to-end connectivity and management for blade servers, improving the efficiency of LAN for blade servers, data storage and retrieval through Cisco Nexus® 5548 Switches.

SET virtualization will be centrally managed from a single console with Cisco UCS Manager, allowing IT staff to easily deploy, monitor and manage hardware, software and other components of virtualized systems. Cisco UCS provides an end-to-end platform for managing networking; computing and virtualized resources in data center, making mission-critical applications become more secure and responsive.

Since it was first introduced four years ago, UCS has become highly successful with companies because it delivers superior customers benefits.

23,000 UCS customers worldwide

No. 2 world market share in x86 blade servers

More than 3,400 UCS channel partners

Ten of thousands of supported applications

73 world-record performance benchmarks to date

44 independent software vendors (ISVs) writing applications that take advantage of the UCS application programming Interface (API)

Independent software vendors are developing to the open Cisco UCS application programming interface (API), with more than 10,000 applications supported today. UCS is an ideal platform for agile, on-demand delivery of IT resources: The UCS API enables cloud management software to quickly reconfigure computation, network, and storage access functions as business needs change.

IT managers can achieve more energy-efficient data centers with the Cisco Unified Computing System — it uses one-half the components and requires less cabling and power/cooling than legacy servers. Over 30 billion kilowatt hours of energy per year could be saved by replacing aging traditional servers and support infrastructure through unified computing and virtualization in the data center. This equals the energy output of 15 U.S. coal-fired electric plants and 35 million tons of C02.

Mr. Charamporn Jotikasthira, President and CEO of The Stock Exchange of Thailand
“SET believes that high-performing Cisco UCS will help improve overall efficiency of our IT infrastructure, including Internet trading, which is growing considerably. In 2013, we expect online trading investors to grow up to 120,000 accounts. These newly deployed servers will help strengthen our IT infrastructure, enabling us to accommodate business expansion and improve services for our members and investors. Moreover, we will be able to reduce the number of servers, and save deployment space, trim down maintenance costs, cut power consumption by 10 percent, including help reduce operation costs and carbon emissions which is in line with our energy-saving policy.”

Mr. Vatsun Thirapatarapong, Managing Director for Cisco in Thailand and Indochina
“Customers are embarking on cloud computing and IT as a service to increase the speed of IT and achieve a lower cost of operations. By standardizing on a set of IT services available from a pool of shared resources, with self-service automated provisioning, customers can streamline their operations and spend more of their time and money on innovations within IT. With Cisco-s Data Center architecture, SET is able to respond to increasing demands of member companies and investors, and increase their position with other leading stock markets in this region. Cisco UCS is the best choice for consolidating their IT infrastructure, allowing them to facilitate and improve IT management and the business of finance.”

The Stock Exchange of Thailand acts as a center for securities trading. The SET aims at matching the right financial opportunities for its customers: both investors seeking returns from their funds, and companies raising funds for business purposes. The SET offers a wide range of attractive products and services, while operating according to international standards. For more information, visit .

Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to . Cisco products are supplied in Thailand by the channel partners of Cisco Systems International B.V. and Cisco International Limited, each being a wholly owned subsidiary of Cisco Systems, Inc.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco-s trademarks can be found at . Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

Supriya Addanki
Cisco
(65) 6317-7145

Huey Miin Leong
Cisco
(65) 6317-5650

Matt Hardwick
Cisco
(65) 6317-7241

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