AUSTIN, TX — (Marketwired) — 05/30/13 — Next week, , a leader in , and the American Marketing Association (AMA) invite digital marketers to attend an interactive webinar entitled, “Perfecting Real-Time Buying – How Advanced Attribution Improves Programmatic Buying” with special guest Joanna O-Connell, principal analyst for Forrester Research, Inc.
Details for the are as follows:
Friday, June 7th from 12:00 pm to 1:00 pm CT
Programmatic buying encapsulates a number of growing platforms, including DSPs, performance ad networks and search bid management. These platforms allow marketers to make quick decisions about media buying, leveraging behavioral targeting, context, multiple inventory sources, multiple creatives or keywords, and automating that buying process to generate the best results.
Combining these platforms with modern, multi-touch attribution systems offers even more opportunity to marketers. Good attribution platforms access data across multiple channels for the advertiser and model interaction behavior that drives a consumer to make a decision at multiple points in a sales funnel — showing how search interacts with display or how different sites interact with each other for a given audience.
Individually, programmatic buying platforms and multi-touch attribution systems improve marketing results, but combined these advancements set a new standard for performance in advertising technology.
To further explore these topics, Adometry Vice President of Products John Dietz and guest speaker, Forrester Research-s Joanna O-Connell will discuss:
The current state of programmatic buying
Industry perspective on the pillars of digital marketing success: programmatic buying, audience segmentation, and multi-channel measurement
How advanced, or multi-channel, attribution improves programmatic buying
to attend the webinar.
For more information on Adometry and its advanced attribution solution, , visit or follow us on Twitter: .
Adometry, Inc. redefines marketing analytics by combining and interpreting silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world-s largest advertisers to identify the true consumer purchase journey. Adometry-s scientifically proven methodology and flexible, easy-to-implement solution generates the industry-s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit .
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
John Yarbrough
For Adometry
512-968-8870
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