WAKEFIELD, MA — (Marketwired) — 05/14/13 — The Digital Analytics Association (DAA) announced today that it will host its Inaugural Washington, DC Symposium at the (Rosslyn Metro) in Arlington, VA on Tuesday, June 4th from 12:00 pm to 5:30 pm followed by networking. The symposium will answer the question,
Jim Sterne, chair of the board at the Digital Analytics Association, will deliver an opening keynote, What Makes a Great Analyst? The symposium will also feature a presentation from Sue Feldman of the National Institute of Cancer (NCI) who will present, Going Mobile: How Analytics Helped Shape Mobile Strategy at NCI. Robert Bole from the Broadcasting Board of Governors and Voice of America, will also present a session, Going Old School: Telling Digital Stories in Analog Media. The full is available online and includes three panels that will focus on measuring results across multiple platforms, tying metrics together from multiple platforms to tell an audience story, marketing content across platforms, directing users to the right channels, and monetizing content across multiple platforms:
Moderator: Eric Feinberg, ForeSee & DAA
Panelists: Susan Fariss, American Chemical Society;
Jonathan Sullivan, American Institute of Architects
Panelists: Living Social, Katie Lancos, iStrategy Labs
Moderator: Jim Sterne
Panelists: Gary Angel, Ernst & Young; John Lovett, Web Analytics Demystified & DAA;
Ken Harrop, Infinitive Analytics
The for this event is $10 for members and $50 for non-members.
This event is made possible thanks to the contributions from the sponsors: , , , , .
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The DAA is a not-for-profit, volunteer-powered association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has almost 3,000 members worldwide, representing 40 countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: .
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Lacy Gallagher
Blast PR for DAA
225-238-1091
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