AUSTIN, TX — (Marketwired) — 04/16/13 — Next week, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will speak as a featured panelist at the iStrategy Digital Marketing Conference (). iStrategy is a global, digital conference series designed to explore modern digital marketing strategies by bringing together C-level executives and entrepreneurs representing major brands, digital directors, industry experts, creative agencies and technology providers.
Details for Pellman-s panel are as follows:
Miami, FL
In an increasingly digital society, we leave a trail of digital data that describes our likes, habits, preferences and behaviors. The opportunities for marketers to use this information and make it profitable are rising but questions remain — not the least of which being how to identify which data is useful, and how best to utilize that information to create value. Adometry CEO Paul Pellman will join representatives from Spotify, Huawei and BBVA as well as Dominate Fund managing partner Ben Parr to discuss the opportunities and headaches big data represents for digital marketers. Featuring brands at various stages of the big data journey, this panel will address some of the biggest big data questions facing marketers such as how to get started with big data, what success looks like and how to avoid common pitfalls.
A full agenda and registration information for iStrategy Miami can be found by visiting .
For more information on Adometry and its advanced attribution solution, , visit or follow us on Twitter: .
Adometry, Inc. redefines marketing analytics by combining and interpreting silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world-s largest advertisers to identify the true consumer purchase journey. Adometry-s scientifically proven methodology and flexible, easy-to-implement solution generates the industry-s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit .
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
John Yarbrough
For Adometry
512-968-8870
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