AUSTIN, TX — (Marketwired) — 04/11/13 — , Inc., a leader in , today announced that it has been named as a finalist for both the -Best Data or Analytics Solution- and -Best Integrated Solution- categories. Produced by iMedia, the ASPY Awards have been given annually since 2003 to recognize excellence in digital publishing and innovative technology solution providers advancing the field of online advertising. is limited to advertising agencies and will continue through April 19th. Winners will be announced Tuesday, May 7th during the iMedia Agency Summit in Austin, TX.
iMedia describes the -Best Data or Analytics Solution- finalists as companies “that [have] provides the best products and/or services in the field of data, research, insights, analytics, or any measurement solution that further advances the quantification and qualification of marketing and advertising initiatives.” The -Best Integrated Solution- category is intended to recognize “the company that has excelled at developing ad supported solutions specific to multi-channel/platform programs… [including], but not limited to, creative, cross-media integration, cross-channel measurement and attribution.”
“We-re honored to have been nominated for two ASPY awards, particularly considering nominations come from and voting is done by agency executives who rely on these technologies on a daily basis,” said Paul Pellman, CEO for Adometry. “This recognition signifies advanced attribution is becoming more and more commonplace in the industry, and we-re excited to continue our work with leading brands and agencies to integrate data insights and analytics into their advertising programs to enable more effective and efficient campaigns.”
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Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world-s largest advertisers to identify the true consumer purchase journey. Adometry-s scientifically proven methodology and flexible, easy-to-implement solution generates the industry-s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit .
Adometry is a registered trademark and Adometry Attribute is a trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
John Yarbrough
For Adometry
512-968-8870
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