SEATTLE, WA — (Marketwired) — 04/02/13 — , a new content creation and distribution engine designed to help brands better connect with customers and drive site traffic, today announced the General Availability of the Relaborate platform. Built by veterans from the world of , social media, and SEO, the Relaborate SaaS platform enables brands and agencies to improve the quality, ease, and efficacy of their content marketing programs. With the Relaborate solution, content and social media managers can address the question “what should I write about” through an intuitive Q&A-based platform that sources usable materials in real-time to help fill the content void for long-form posts and articles.
“Content marketing represents one of the fastest growing disciplines and is a top priority for marketers in 2013. However, the challenge remains: how do you unlock the insights from subject matter experts across an organization to easily create and quickly publish long-form content that resonates best with your audience?” said Colin Lamont, co-founder and CEO of Relaborate. “This is precisely the challenge my co-founders and I encountered at our last company and served as the inspiration for the Relaborate platform. Social media channels are great for connecting to audiences, but are much more effective at driving traffic, leads, and revenue when used in concert with long-form anchor content that resides on your website.”
The Relaborate Platform includes the following capabilities:
Built with technology, Relaborate dynamically identifies relevant trending topics, prompting the author with article and image suggestions that can be automatically placed directly within a post.
For most organizations, the person managing the content does not have the expertise to author all of the content. Relaborate enables content managers to both identify the subject matter experts in their organization and then prompt them with leading questions to facilitate the content development process.
Content managers can use Relaborate to organize the entire content management workflow. The platform-s comprehensive content management system includes an integrated editorial calendar, team collaboration, and direct publishing across multiple channels and accounts.
“With 56 retirement communities across the country, managed by one centralized marketing team, keeping track of story ideas and revisions via email is challenging and often doesn-t yield the best results,” said Amanda Warren, VP of Marketing for Merrill Gardens, one of the nation-s leading assisted retirement communities. “Since we started using Relaborate, we-ve tripled the amount of content we publish, and quadrupled the amount of traffic to the blog.”
Launched in 2012 and headquartered in Seattle, WA, Relaborate is a web-based application that helps brands and agencies connect with their audience by generating quality content and publishing it across their social media channels. More than 400 organizations are using the Relaborate platform to increase the quality and efficacy of their content management program, engage their audience, drive traffic to their site, and improve their SEO rankings. To learn more about how Relaborate can boost your content marketing initiatives, visit: .
Robert Nachbar
Kismet Communications
206-427-0389
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